Guest Expert: Breana Orland The face in Facebook has changed dramatically over the last five years. No longer is it a meeting ground for fresh-faced college students. Facebook has become a one-stop virtual home for friends, families and businesses to inform and learn about life outside the confines of the World Wide Web. This change […]
Book Marketing Mondays: The Single Best Marketing Tool for an Author
Guest Expert: C. Patrick Schulze In my last article for Bookbuzzr, I discussed the need to identify your niche market, those people who might purchase your book. Today, we’re going to discuss one of the major tools you use to market to those potential customers, your blog. If you’re unfamiliar with the idea of a […]
Book Marketing Mondays: Promote Your Book with Facebook Groups
Guest Expert: Dana Lynn Smith Facebook groups are a great place to meet people who share your interests and to subtly promote your book. For maximum exposure, join existing groups and start your own Facebook group. To find groups to join, enter keywords in the Facebook search box. When the search results come up, click […]
Book Marketing Mondays: How to Identify A Writer’s Target Audience
Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better […]
Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page
Guest Expert: Dana Lynn Smith Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook’s rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in the name of your business […]
Book Marketing Mondays: The Craft of Marketing
Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I’ll bet big money most of you say the one from your grill. Am I right? However, who sells more of their […]
Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook
Guest Expert: Dana Lynn Smith Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool: 1. First, be sure to take full advantage of the promotional opportunities on your Facebook Profile. Just below […]
How to Market Your Book on Twitter With BookBuzzr
As some of you know, BookBuzzr offers 4 ways to market your book on Twitter. You can set up all 4 ways to market your book in less than 15 minutes. In short, you can: Tweet about your book when you set it up on BookBuzzr – This is a one time tweet. Tweet about […]
Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career
Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel ‘This is the Place’, and her book of creative nonfiction, ‘Harkening: A Collection of Stories Remembered’, has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. Howard-Johnson is the recipient of the California Legislature’s Woman […]