Lady Gaga has become a music superstar in scarcely a year. She has 3 million followers on Twitter and more than 5.6 million fans on Facebook. While many in the industry write her off as being a little too garish, industry veterans such as Simon Dumenco comment that “Lady Gaga understands viral marketing better than […]
Seth Godin suggests that Amazon bring down the price of the Kindle to $49, strip down features and build market-share. Here’s why I think that this viewpoint can cause more harm than good to Amazon.