Expert: Faraaz Kazi Earlier on we had writers wholly dependent on the publisher to print and market their book. The major drawback however, was that the book became just a face in the crowd and the marketing also was not quite upto the mark. Globalization has reached most countries and there is an information overload, […]
TGIF Book Marketing Tips: Social Networks
Guest Expert: Penny C. Sansevieri “I had a fortune cookie the other day and it said: ‘Outlook not so good’. I said: ‘Sure, but Microsoft ships it anyway’.” Author Unknown These days, you can’t go into a coffee shop, bookstore, or turn on your television without hearing about social networks like Facebook, and Squidoo. These […]