Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics

Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics

ABOUT Marshall Sponder

Marshall Sponder
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. Marshall provides digital data convergence generating ROI and develops data metrics, KPI's and dashboards that drive businesses by setting and e More...


Align strategy with real metrics using social monitoring best practices!

Social media is the hottest topic in marketing today—but do you really know how to take strategic advantage of everything Facebook, Twitter, LinkedIn, and other site have to offer?

You're not alone. The most common questions heard in marketing departments today are: How many customers did we get? How many products did we sell? What were our sales margins? Few know the answers; most don't even know how to get the answers.

Web analytics and SEO specialist Marshall Sponder has developed sophisticated tools for measuring social-media metrics for all the major platforms, and, in Social Media Analytics, he shows you how to track social media in organizations of various sizes and types—from B2B and C2C to nonprofits and government. Learn how to:

  • Obtain and measure metrics from social media
  • Set up social-media audits and scorecards
  • Use hard data to formulate business strategy

Filled with in-depth case studies from a range of industries and in-depth reviews of several social-monitoring platforms, Social Media Analytics concludes with an insightful look at where the field will be going during the next few years.

About the Author

Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).