Simple Triple Standard

By Ray Palla

General Fiction

Mystery & Thrillers

Young Adult

Language: English Not Rated (NR)

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Overview Ratings & Reviews

The Real Official, Almost True Backstory for Modern Commercial Radio

SIMPLE TRIPLE STANDARD is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact.
This story is about how every day we are affected by standards, whether we perceive their presence or not. "The Real Official, Almost True Backstory for Modern Commercial Radio" is fiction with a lot of truth hiding in the wings. If you've ever lived in a small town or close-knit community, you know about double standards. How much more complicated can a triple standard be, right?

World famous Austin music celebrities, and behind the scenes radio personalities embody Bryant's descriptive of this genuine 1970s Texas style nostalgic romp which also includes love and passion, and an unexpected lethal twist.

"When I was young and impressionable I saw some things that permanently changed me, changed my mind, and altered life even as I live it today. Things that are defined by standards are often that impactful. The world would surely be a terrible place without them though—standards I mean; you've got to have them! Too much of a good thing on the other hand is also impacting. Relative to where you stand, the impact can be deadly."

The Story Behind This Book

I had to write this novel if for nothing more than to clear my conscience about something that happened when I was 18 years old working as a news reporter in Austin, Texas. When I was young and impressionable I saw some things that permanently changed me, changed my mind, and altered life even as I live it today. Things that are defined by standards are often that impactful. The world would surely be a terrible place without them though—standards I mean; you've got to have them. Too much of a good thing on the other hand is also impacting. Relative to where you stand, the impact can be deadly.

Media Mentions

Praise and Reviews

"Writer to watch." --Marsha Wright, BBC

"Personalities rise up from the page." --Derrill Holly, Texas Radio Hall of Fame Inductee and Washington, D.C. Journalist

Ray Palla's SIMPLE TRIPLE STANDARD is about radio, Texas, the music scene, and a city called Austin that's as famous for bringing out the craziness of all three as it is for being a stomping ground for colorful politicians. SIMPLE TRIPLE STANDARD is more than just another "See what happened was" story about rednecks, long necks and college interns. It's a tale spun from the heart that brings it all together and makes the personalities rise up from the page.

"A brimming time capsule of '70s Austin, TX nostalgia." --Jay Levine (Former KOKE-FM DJ - "Country Jay"), Emmy Winning Hollywood Sound Editor

Austin is a liberal jewel in a conservative state, and great place to live, then and now. Ray has captured the essence, sounds, and personalities of radio wars, music, & people of the '70s that put Austin on the path to become a world-class hub of culture. I was lucky enough to be a deejay on KOKE-FM, 'Super Roper Radio,' from 1973-76. Palla tells it like it was when Austin's unique culture first began to bloom.

"A fascinating, humble player on a huge stage." --Wes Chick, Playwright

Following Bryant L Herman through the world of radio so many years ago grabbed my attention and was truly fascinating. I highly recommend SIMPLE TRIPLE STANDARD.