The Story Behind This Book
The book looks at the idea of brand marketing from its basic business applications to its most sophisticated use - the branding of one of the major religions of the world - Christianity.
Praise and Reviews
Comment by David Brett, author of ‘All These Are Memories Of My Voyage’: Another book by Tim Roux. How many is he writing all at once? As before, intense sense of the fun involved in telling a story. A louche, idealistic angel. Good on marketing, too. I believe every smooth word of this book. It is not fiction; the Labour party meeting was incredibly funny. I wish I could think these up!
Comment from T.L. Tyson, author of ‘Seeking Eleanor’: I do love your writing. This is a number of great things rolled into one; different and fun. I loved your style. It was interesting and chalked full of wit and wry. Really enjoyable.
Comment from Andrea Levin, author of ‘Last Days of the Transitional Objects Institute’: First off: wonderful title. And: wonderful voice - brash, sharp, tired-of-being-the-cleverest-fellow-in-the-room, informative, utterly obnoxious, self disparaging and - clearly - ripe for a life-changing event.
Comment from L. Anne Carrington, author of ‘The Cruiserweight’: Amazing premise. This is a fun way to learn about something as usually humdrum as marketing. Humor, biting sarcasm, impressive story and characters.
Comment from S.D. Gillen, author of ‘Eve’s Tear’: This was a very interesting read. I learned a lot about marketing (in a fun way). I also liked the voice in this story. I like the humorous sarcasm. Great stuff! I enjoyed this immensely and you write very well.
Comment from D.A. Seaby, author of ‘BADD’: Being one of those sad people who realise they would probably not succeed in the task of selling £10 notes for a fiver, I was enormously impressed by this. I am seeing into a mind that is clearly a master of the art of persuasion. I also loved the twist at the end.
Comment from Katherine L. Holmes, author of ‘The Swan Bonnet’: This is brilliant in that the narrator presents some very intense strategy and office scenarios and can be fascinating. The vodka campaign, Adam's insurance background, the numbers, the ladettes and the people he works with were convincing and very informative for me - even if I did get a little lost with it at times. That you could make the particulars entertaining along with the challenge of the vodka issue says a lot for your style and your portrayal of characters. The sections with Yasemin and Adam's mother are a delightful respite - good dialogue! I enjoyed this insider's view of the ads that affect us and the finely honed style and wit.
Comment from Tony Freeman, author of ‘Life Bringer’: I like the ads about the vodka - and the naked girl would get most men’s attention. The use of a catch phrase if it gets known is a winner. I had a friend who was in advertising and did a catch phrase for milk. I know not so sexy but it pushed up sales tremendously. You had me hooked and I was very interested to see ‘How does a branding guy spend his day.” This is a great witty story. It is well written and just flows along.
Comment from 'a book a day' book reviewer Puss Reboots: Of the two Tim Roux novels I had the pleasure to review, Girl on a Bar Stool was by far my favorite. It's a nice mixture of social satire and metaphysics.
Comment from Nicholas Boving, author of ‘Warlock’: Very competent and flowing writing, very slick.
Comment from Mel Comley, author of ‘Unicorn’: You certainly have a way with words, I think you forgot to list 'comedy' in the genres. This is extremely polished.
