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As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. She has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to reposition and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in IT in India. She writes for various business publications and runs a popular blog on No Money Marketing. Jessie is a Computer Science engineer from NIT, Trichy (1992) and an MBA from IIM Calcutta (1995).

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“But what are we without dreams?”Orah and Nathaniel return home with miracles from across the sea, hoping to bring a better life for their people. Instead, they find the world they left in chaos.A new grand vicar, known as the usurper, has taken over the keep and is using its knowledge to reinforce his hold on power.Despite their good intentions, the seekers find themselves leading an army, and for the first time in a millennium, their world experiences the horror of war.But the keepmasters’ science is no match for the dreamers, leaving Orah and Nathaniel their cruelest choice—face bloody defeat and the death of their enlightenment, or use the genius of the dreamers to tread the slippery slope back to the darkness.<h1>THE LIGHT OF REASON by David Litwack</h1>Evolved Publishing presents the third book of "The Seekers" series, closing out the story started in the critically-acclaimed, multiple award-winning The Children of Darkness, and continued in the award-winning The Stuff of Stars. [DRM-Free]<h2>Books by David Litwack:</h2><ul><li>The Children of Darkness (The Seekers - Book 1)</li><li>The Stuff of Stars (The Seekers - Book 2)</li><li>The Light of Reason (The Seekers - Book 3) [Coming November 28, 2016]</li><li>The Daughter of the Sea and the Sky</li><li>Along the Watchtower</li></ul><h2>More Great Sci-Fi from Evolved Publishing:</h2><ul><li>Red Death by Jeff Altabef</li><li>Shroud of Eden by Marlin Desault</li><li>The Jakkattu Vector by P.K. Tyler</li></ul>

Reviews

I am a great believer and practitioner of the concept of No Money Marketing. I am glad my former colleague, Jessie Paul, has published her thoughts and ideas in this area as a much-needed book for students and professionals of marketing and brand creation. This is truly an important value addition to the body-of-knowledge in global brand creation. N. R. Narayana Murthy Chairman of the Board & Chief Mentor Infosys Technologies Ltd As Chief Marketing Officer of a leading global technology business from India, Jessie Paul brings to bear a unique perspective on how new market entrants can leverage the phenomenon of globalisation to build their brands and compete in the marketplace in a cost-effective way. This highly readable book provides great insights into how a brand image can be created - or destroyed - in the global village - and how a business can use the flattening of the world to its advantage. K. V. Kamath Chairman ICICI Bank No Money Marketing is a very timely, insightful and practical book especially for upstart brands and companies! Each chapter makes you think of non traditional ways to build a brand without spending too much! I especially enjoyed Jessie Paul’s advice on blending of core and surround brand attributes and CEO Branding. Jagdish N. Sheth, Ph.D. Charles H. Kellstadt Professor of Marketing Goizueta BusinessSchool, Emory University, USA Author, Chindia Rising: How China and India Will Benefit Your Business The title of the book is seductive and the contents do not disappoint. Jessie has provided a fresh and valuable framework for how to make very little marketing money go a really long way, and has illustrated it with several examples and insights from successful practitioners. This book is a must read for anyone who spends marketing money or controls marketing money, and most certainly for people who want to build global businesses without the luxury of deep pockets. Rama Bijapurkar Strategic Marketing Consultant Author: We are like that only – understanding the logic of consumer India The world today, the so called flat world, poses both challenges and opportunities that firms across the world are grappling with. The flat world has also spawned a new generation of firms that are girding up to compete with the incumbent, established giants. No Money Marketing presents an insightful analysis of the challenges and opportunities thrown up by the flat world and offers a step-by-step script for developing a marketing strategy for the new challengers, the “upstarts”, to deal with the challenges and leverage the opportunities, to take their place in the new world, without breaking the bank. A must read for business heads and marketers alike. Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing-Innovation and Creativity INSEAD, Singapore Most experts acknowledge that in today’s hypercompetitive, global economy, traditional forms of advertising and marketing are not as effective as they once were. The art of gaining the consumers’ attention often must be combined with the science of measuring -- through techniques that technology makes possible -- the results of marketing efforts. Jessie Paul’s book serves as an insightful guide through this rapidly changing terrain. With her clear writing, Paul explores new marketing techniques and shows how firms from emerging economies have employed them to build both brands and market share. Whether you work for a powerful Fortune 500 firm that dominates its business or for an upstart that is challenging such incumbents, you should read this book. If you don’t, years later, you may end up wishing you had. Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton The WhartonSchool, University of Pennsylvania, USA Co-author, Knowledge@Wharton on Building Corporate Value Jessie Paul’s No Money Marketing is a refreshingly provocative guide to marketers who want to succeed in today’s flat world. Her ideas and examples are very real and practical and can be put into practice now. This should be a must read for anyone in a company that doesn’t have an unlimited marketing budget – which is most of us! David C. Munn, President & CEO, ITSMA (the IT Services Marketing Association) Jessie Paul has very beautifully proved through her book that it is possible to create value and sustain it also through marketing in a flat world without large investment . The book very logically takes the reader through the strategic evaluation and implementation steps and helps the person to see the future of competition. These logical steps and thinking in an ever-dynamic environment helps the company develop marketing resources and capabilities for competitive advantage. What I liked best in this book was the intellectual flow with examples at every step, which makes the reading enjoyable and creative. Prof Prashant Salwan Chairman Strategic Management Area Chairman Centre for Indian Multinationals Education and Research CIMER Indian Institute of Management Indore

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The Light of Reason (The Seekers Book 3)

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