This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.
- Management-level Issues
- Setting Strategy and Tactics
- Creating Content That Makes Connections
- Measuring Results
The Story Behind This Book
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It aims to provide a fast, but thought-provoking read that offers a 30,000ft perspective on the strategies and tactics behind an effective website and social media campaign. This is not an exhaustive, step-by-step “how to” guide to building a web presence, but rather a collection of “rules” based on Philippa’s 15 years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from her clients, audiences and colleagues.