Power Marketing: An Aussie Guide to Business Growth
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:
✓ Business Planning
✓ Facebook Marketing
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP
✓ Website Essentials
✓ SEO
✓ Outsourcing
To save you from costly or ineffective advertising, this manual-style book explains how to create a distinct edge through thought leadership.
The Story Behind This Book
Being a freelance copywriter and running a design partnership, I searched for easy and cheap ways to market a business. Firstly I came up with a list "60 Ways to Market a Business" and extended most of those with how-to tips. Then I updated it with some popular tools for marketing and added my own personal copywriting learning.