Marketing Words of Wisdom

By StevenHoward

Business, Money & Investing

Language: English Not Rated (NR)

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Overview Ratings & Reviews

Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas impacting future business success. Over the years, marketing consultant and brand strategist Steven Howard has jotted notes to himself on marketing concepts, ideas, philosophies, and pithy tips that he could share with clients or use in his writing. These notes have been compiled into Marketing Words of Wisdom and cover four key topic areas: Customer Retention Corporate Image and Branding Marketing Marketing As A Business Driver Written for today’s marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides a range of guidance, tips, and directions on the key marketing areas driving future business success. Equally as important, Marketing Words of Wisdom will help readers formulate their own thoughts and ideas on what successful marketing means for their organizations. Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products. Founder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields.

The Story Behind This Book

Over the years I have jotted notes to myself on marketing concepts and various marketing-related ideas, philosophies, and tips. The main purpose of these has been for use in my consulting work with clients, or in my own writing. I have now compiled these into Marketing Words of Wisdom, so that they could be shared with a larger audience. The quotes and phrases in this book are either my own thoughts on marketing or abridged versions of other people's words. Collectively they form the basis of the marketing and branding advice I give to my own clients. Written for marketing professionals, non-marketers, executives, entrepreneurs, and business owners, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas driving future business success.

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