1. Hi Heather! Thank you for taking the time to do this interview with us. Can you tell us a little about yourself? Thanks, Vikram, it’s an honor to be here. Just to give you a little bit of background about me, in 2008 I started volunteering for several online organizations. In 2009 one of […]
Book Marketing Commandment 6 of 10 – Get Sufficient Reader Reviews.
Your Amazon book page is like a party. If there is nobody there, it means that your party is not happening. If, on the other hand, there are hundreds of reviews – both negative and positive – and spirited discussions around those reviews, it means that there is life there. And a potential reader is […]
Frantiska Oliver has an Awesome Facebook Page
Your Facebook author page (or public profile) is where your potential readers go to learn more about you and your book. More importantly it is where your mavens go for additional content and things to do. As discussed in this article, it is important for you to reach out to your mavens and nurture a […]
Book Marketing Commandment 5 of 10 – Find Your Mavens Before You Find Your Readers.
(Even after you narrow down on your target audience, there are a lot of options for you to market your book. This tyranny of choice can be paralyzing. Should you set up Google ads? Or promote a post on Facebook? Do a book giveaway on Freado or GoodReads? Should you market your book only in […]
Announcing a New and Improved BookBuzzr Experience for Authors
The BookBuzzr book marketing suite offers a number of options to help you market your book. These include flipbook widgets, social media scheduling tools, Amazon reports, giveaway options and more. We’re now making it easier than ever before to access all of these options with a new icon based book marketing home page. Check out […]
Book Marketing Commandment 4 of 10 – Commit Sufficient Resources
(You really understand your target reader. Your book breaks new ground in a way that truly appeals to your reader. And you are convinced that you’ve got a winner. This post deals with the next step – the budgeting of sufficient resources towards the marketing of your book. ) Most authors believe that once you […]
Book Marketing Commandment 3 of 10 – Have a Book Worthy of Marketing
(You’ve honed in on your target audience and you’ve got an idea that is so unique and well positioned that it stretches the boundaries of your genre or invents a completely new genre. The next step is to write a book that justifies all of the effort and money that you are going to invest […]
Reader Test Your Book Before You Market It
As a developer of book marketing technology solutions, our team at BookBuzzr is big on usability testing as defined by Steve Krugg in his book – ‘Don’t Make Me Think’. Any time we build something new, we get hold of three new users to use the product and give us feedback. The process is tedious […]
Book Marketing Commandment 2 of 10 – Know Your Positioning
Name your favorite brand of cola. Was that easy? Now, name your tenth favorite brand? If you are like most people, you can just remember 3 or 4 brands in most categories of products. Similarly when it comes to your book, most readers can accommodate just a few books in each of their preferred genres. […]
Book Marketing Commandment 1 of 10 – Know Your Reader
It was 1996. A single mother had written a children’s book and a struggling agent had taken her on as a client. Twelve publishing houses had rejected the manuscript. The chairman of the thirteenth publishing house took home a sample chapter of the book but instead of settling down with it himself, handed it to […]
The Ten Commandments of Book Marketing
Three years ago, we wrote a blog series titled ‘The Seven Book Marketing Mistakes that Authors Make‘. Since then, thousands of other authors have joined the BookBuzzr community and we’ve had a rich opportunity to learn from the experiences of these authors. Based on what we’ve learned we’ve decided to start a new series of […]