How to Have a Successful Book Giveaway

We’d written earlier about GoodReads Giveaways versus Freado Giveaways. The screenshot below shows the Freado side of this story. On Freado, readers win points and use those points to win books through an online auction. Sometimes the bidding reaches a fever pitch with plenty of bids and counter bids. When a reader finally gets the book of her choice, she is much more likely to read through the book and even leave a review if the book appeals to her. The screenshot below shows the kind of enthusiastic bidding those readers indulged in for author Imran Siddiq’s book – Disconnect.

Vikram Narayan is the founder of BookBuzzr Book Marketing Technologies. Follow him on Twitter
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