Authors Oughta Podcast about . . .

What, Exactly — & for Whom? Guest Expert: Laurel Marshfield Some observers say that podcasting (which used to be referred to as webcasting) has been around since 1998, or so, even though it was dubbed “podcasting” – a cross between iPod and broadcasting – in circa 2004. In either case, it’s been around for a […]

Your Name Is Your Brand…

Guest Expert: Lexi Revellian Your Name Is Your Brand… …unless you are JK Rowling, then your brand is also Harry Potter. But that’s only because she hasn’t yet written anything else. So make the most of it. It is said that consumers need to see an item seven times before it registers enough with them […]

Teamwork: You and Your Business Cards

Expert: Carolyn Howard-Johnson I devote much of my time giving people tips on how to do things frugally. Business cards are, indeed, frugal. Let me share a few of my own frugal ideas for using business cards directly from my book The Frugal Book Promoter. I love business cards. The plain old, business-size cards fit […]

YouTube trailer for BookBuzzr

We are pleased to announce that Sandie Lee a freelance writer has created the sneak peak trailer for BookBuzzr. She has done sneak peek trailers for several authors and also contract herself out (personally and through Ascot Media). Her company is called TattleTott Productions and her work can be seen through the YouTube channel at; […]

Talk About Marketing Books!

Guest Author: P.I. Barrington There are lots of ways to market books. Getting reviews, doing blog tours, posting guest blogs, even radio interviews are priceless in marketing your book and I mean that as a double entendre’: they are usually free and you get sometimes huge audience exposure! But there is another mode of marketing […]

How To Create A Podcast

Guest Expert: Joanna Penn Podcasting is a brilliant way to reach people with your brand, whether it’s through interviewing experts in your niche or podcasting your novel. Multi-media posts also enable people to get to know you in a more personal way. People need to know, like and trust you in order to buy your […]

Using Book Trailers to Promote Your Book

Guest Author: Dana Michelle Burnett When I wrote my first book, I followed the advice on all the book marketing blogs and began trying to sift through all the information. One suggestion that kept coming up was to create a book trailer and upload it to YouTube.com. The idea seemed easy enough. I had used […]

Book Trailers: Five Things Shteyngart Gets Right

Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly Rebecca Black’s ‘Friday,’ but it’s […]

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