Guest Expert: Jo-Anne Vandermeulen Short, sweet with an amazing hook…and I’m not talking about a curve-ball. To create a platform that stands out from the rest and *conquer all obstacles* you must learn how to ‘pitch’. At first, creating a pitch will be awkward. Writing a page, condensing it to a paragraph, then finally to […]
TGIF Book Marketing Tips: Ten Ways to Know if Your (Internet) Marketing is Paying Off
Guest Expert: Penny C. Sansevieri So you’re out there marketing. You’re doing all the right things (or so you think). You’re following the book marketing advice of some leaders in the industry. You’ve got a checklist and you’re methodically checking off your goals. But how do you know you’re doing everything right? The fact is, […]
Mid-Week Book Marketing Tips: The Secrets To Selling A Ton Of Books On Your Book Launch Day
Guest Expert: Jim Kukral I’m a first-time author. My first book, “Attention! This Book Will Make You Money” was published and released in August 2010, just over a month ago by John Wiley & Sons. So being a first-time author, I’ll admit it, I was kind of a rube when it came down the traditional […]
Book Marketing Mondays: Tools To Help You Create Videos For Your Blog/Website
Guest Expert: Tony Eldridge We live in a great time to be authors. Access to readers has never been easier and barriers to promote your book are falling all the time. But as technology increases and access to information becomes more readily available, so does the responsibility of authors to make sure they use this technology […]
TGIF Book Marketing Tips: The ABC’s of Book Marketing on the Web
Guest Expert: Teresa Morrow When you are looking for something where do you look? Most likely 2 out of 3 times, the most popular answer will be the internet. And the same things goes for the readers of books. So having a concrete book marketing plan on the web is essential to increase the success of […]
Mid-Week Book Marketing Tips: The Care and Feeding of Your MySpace Page
Guest Expert: Susanna Carr Facebook dominates all social media and Twitter is growing exponentially. Authors are jumping over to these communities and ignoring their MySpace accounts. Website designers suggest a MySpace logo on your site looks antiquated. Should you delete your MySpace page? Not so fast! While activity levels are down at MySpace, your profile […]
Book Marketing Mondays: Cheap and Free Book Marketing Strategies
Guest Expert: Kelly Wilson The cheap and free book marketing strategies that I’ve accumulated over the last couple of years developed out of necessity. I had spent a year as a stay-at-home mom, figuring out how we could make ends meet on just my husband’s income. Soon I began consistently saving substantial amounts of money […]
TGIF Book Marketing Tips: Four Stages of Effectively Using Social Media to Promote Your Book
Guest Expert: Phyllis Zimbler Miller It helps to have a roadmap to follow when promoting a book, whether it is your first book or your 15th. And if you want to use social media effectively to promote your book, you need to go through some foundation stages before you even get to using social media: […]
Mid-Week Book Marketing Tips: So You’ve Written a Book. Now What?
Guest Expert: Jim Magwood I believe most of us have stories to tell: from our own lives and experiences; from things we’ve seen and heard; from dreams and ideas that just pop in on dark nights and lazy afternoons. Writing takes the courage to put ourselves down on paper where others can criticize and poke […]
How to Set up BookBuzzr Amazon Alerts?
As we’ve discussed in an earlier post, checking Amazon Sales Rank can be a major time waster for most authors. So we went ahead and developed an automated sales rank reporting tool which sends you an email only when your book’s sales rank improves. We’ve been astounded by the number of authors who have adopted […]
Book Marketing Mondays: Your Book Marketing Plan – Who Should You Be Promoting Your Book To?
Guest Expert: Dana Lynn Smith As you write your book and develop your book marketing plan, one of the first priorities is to define your target audiences. The primary target audience for your book is the “ideal reader” that the book was written specifically for. In your book marketing plan, define the characteristics of your […]