Guest Expert: Sharat Potharaju Research by Gartner has forecasted that by the year 2013, mobile phones will overtake PCs as the most common Web access device worldwide.With mobile market expected to reach 1.7 billion by 2013, a major bulk of your audience will be viewing your website or blog on a screen that takes up […]
QR Codes: The Newest Tool for Book Marketing
Expert: Carolyn Howard-Johnson (Excerpted from the Second Edition of The Frugal Book Promoter) If mobile marketing is new, then QR codes are newer. Or not, depending on how you think about them. They are related to the bar codes we’ve been seeing for decades, so, when you think of them that way, they’re not very […]
Publishing Your Book for Mobile Readers
Guest Expert: Aggie Villanueva There was a time when we only needed to format and publish our book manuscripts in print form and eBook versions for simple e-readers such as the Kindle. That day is gone. If we don’t want to ignore a huge population of readers, we now must think beyond print and electronic […]
How to Avoid Becoming a Book Marketing Dinosaur
The technology landscape and associated opportunities for marketing your book is changing at an unprecedented pace. Online games, mobile marketing, Facebook, Twitter, the Kindle, the iPhone, the iPad and the Android are pushing the boundaries of what is possible when it comes to promoting and marketing your book. As an author, it is important that […]