How to Avoid Becoming a Book Marketing Dinosaur

The technology landscape and associated opportunities for marketing your book is changing at an unprecedented pace. Online games, mobile marketing, Facebook, Twitter, the Kindle, the iPhone, the iPad and the Android are pushing the boundaries of what is possible when it comes to promoting and marketing your book.

As an author, it is important that you keep abreast of these emerging trends and technologies so that you can take advantage of these opportunities. Else you run the risk of becoming a book marketing dinosaur.

And the first step in avoiding the fate of the dinosaurs is for you to spend some time in educating yourself. When the team at BookBuzzr looked around, we discovered that there was a dearth of information and practical advice when it comes to book marketing technologies for authors.

So we decided to do fix the problem with a new kind of online learning environment … one that was focused on getting practical, actionable information from industry leading experts to authors in the most efficient manner.

Announcing BookBuzzr’s Book Marketing Technologies Center (BBMTC)

In order to help you to successfully navigate through the swarm of new technologies and separate the noise from the signal, we at BookBuzzr are launching the BookBuzzr Book Marketing Technologies Center (BBMTC.)

BBMTC is the world’s first and only online, free, learning program designed to help authors learn about emerging new technologies and associated opportunities for book promotion. BBMTC features a monthly online seminar or roundtable (aka webinar) featuring industry leading book marketing experts. Each month they will cover a new technology or emerging trend.

Our panel of experts will talk and share about technologies with authors and writers through webinars and blog posts to cover it comprehensively. This is our way of getting different viewpoints to the table about what is the latest trend emerging for authors in technologies that will help them reach out to more people.

We will have one webinar each month on the topic and as many view points as possible from industry experts as article/blog posts.

For each webinar the panel will share their views about the topic and discuss it in detail. The latter half of the webinar will be dedicated to answering questions from authors and writers. Questions can be asked before, during, and after the seminar on Twitter (with Hashtag #BBMTC) or on our BookBuzzr Facebook Page.

How much does it cost?

You can attend any workshop for free. Our generous expert partners are giving away much of their knowledge for free. Why is BBMTC free you ask? Our expert partners are doing this in the hope that at least some of the attendees will become their clients in the future. Also it’s our and our experts way of giving back to the author community. Of course you are under no obligation to purchase anything.

What is the schedule and what are my next steps?

The schedule is outlined below. Please bear in mind that the schedule may change and we may make changes to the format of this program or the schedule based on feasibility and opportunities. Simply sign-up to our monthly newsletter to get notified about upcoming BBMTC events.

To sign-up for webinars click here.

January 2011 – Facebook Fundamentals for Authors

February 2011 – Using Twitter to Market your Book

March 2011 – Formatting for the Kindle and other readers

April 2011 – Marketing Your Book in an Apple World

May 2011 – Blogger Relations for Authors

June 2011 – How to Create Good Book Trailers

July 2011 – Podcasting Fundamentals for Authors

August 2011 – Online Gaming – Why it Matters for Authors

September 2011 – Marketing Your Book in a Mobile World

October 2011 – Networking on Forums and Reader Sites for Authors

November 2011 – How Authors can Use Technologies to Market Their Books

December 2011 – How Authors Can Succeed in the EBooks Universe

For more details on webinars click here.

Feedback Requested

If you find a topic interesting or believe that you have the expertise to participate on a particular topic, or if you’d like to contribute and be a part of this program – drop us an email at freya [at] BookBuzzr [dot] com. We’d love to hear from you – the more views on a topic the clearer it gets :)

Apart from being the Community Engagement Manager at BookBuzzr, Freya is an Incurable Drama Queen, Mind-Vagabond, OCDed Control Freak, Innate Traveller, Proud-Softie Dog Mama, Insatiable Reader and Irregular Blogger. She lives in Bangalore, India with her family of six dogs and a husband. Connect with Freya on twitter @freya3377 or her blog Life as Freya.
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9 thoughts on “How to Avoid Becoming a Book Marketing Dinosaur

    1. “But – are they selling more books? ”
      – Absolutely. Check out this blog post from author Susan Bischoff who has had considerable success with all of her online book marketing efforts. Of course, it is not easy. And there is no such thing as assured success … that depends on many things including luck and having a great book to begin with. So the question you need to ask is not if they sell more books but if their probability of selling more books increase if they make these online marketing efforts. And the answer is yes.

  1. Wow! I am going to try to sit in on all of these webinars. One of the main problems with how some authors use social media is that they expect it to replace mainstream media. Social media (what I call supplemental media) is not meant to replace mainstream media (what I call fundamental media), rather it is meant to enhance or complement it.

    If anyone’s interested, I wrote a blog about it:

    I’d appreciate any thoughts.

    Erick (@ErickWrites or @SEOBridges)

  2. I will look forward to this.Although I already have embraced many of the topics above, there are always better ways to learn within the topic.e.g. Kindle,social networking etc. How do I sign up?

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