I read an essay titled “How to Lose Time and Money” on Paul Graham’s website. The thesis of the essay? People lose money not by spending it on outrageous luxuries but by making bad investment decisions. And they lose time not by vegetating in front of the TV but by doing the wrong kind of […]
Why Seth Godin is Wrong on the Kindle-iPad War
Seth Godin suggests that Amazon bring down the price of the Kindle to $49, strip down features and build market-share. Here’s why I think that this viewpoint can cause more harm than good to Amazon.
How to Market Your Book By Sharing Your BookBuzzr Book Widget on Facebook
The BookBuzzr Book Widget allows you to share your book sample and other information on Facebook. This is an effective method to promote your book on your Facebook profile without being overtly pushy. Your friends and fans can also share your book on their own Facebook profiles with just a few clicks. If you are […]
12 Ways to Market Your Book By Giving Away Free Stuff
This article offers 12 ideas to market and promote your book by giving away free stuff. Each of the ideas or ‘models’ is named after a person or company that I associate the model with. The idea is to stir your imagination and help you get creative with how you price and promote your book.
How to Market Your Book on Twitter With BookBuzzr
As some of you know, BookBuzzr offers 4 ways to market your book on Twitter. You can set up all 4 ways to market your book in less than 15 minutes. In short, you can: Tweet about your book when you set it up on BookBuzzr – This is a one time tweet. Tweet about […]
Book Marketing Mistake Number 7 – Not enough recommendations from mavens for the book
The Seven Book Marketing Mistakes That Authors Make (Part 8 of 8 ) A book is a complex product. It’s very hard for a reader to judge a book by its cover or even by flipping through a few pages. The default buying behavior is to buy based on recommendations. Most people buy based on […]
Book Marketing Mistake Number 6 – Not creating the perception of demand
The Seven Book Marketing Mistakes That Authors Make (Part 7 of 8 ) Most people want to buy what everybody else is buying. Or read what everyone else is reading. Yet, the vast majority of books give out the perception that there is no demand for them. You visit the author’s Twitter page and find […]
Book Marketing Mistake Number 5 – Not repeating your story, book, name or core idea often enough
The Seven Book Marketing Mistakes That Authors Make (Part 6 of 8 ) Think about it. When was the last time you bought something on hearing about it the very first time? People are bombarded with messages everyday. Psychologists tell us that a person needs to see a particular message a minimum of 7 or […]
Book Marketing Mistake Number 4 – Being Stingy with Information About Your Book
The Seven Book Marketing Mistakes That Authors Make (Part 5 of 8 ) Let’s say you’re at a party and somebody asks you about your book. You reply by saying, “I’d tell you more, but I’d rather have you read my book and find out for yourself as my debut novel will take you very […]
Book Marketing Mistake Number 3 – Not Promoting the Personality Behind the Book
The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a little more about the person? […]
Book Marketing Mistake Number 2 – Being a Salesperson
The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence (even before he found out […]