This month, we were delighted to know from Shelley Stout , one of our authors, that she has been contacted by foreign rights agents regarding her two novels. Shelley Stout is the author of ‘Radium Halos’ and ‘Celebrities For Breakfast’. We wish her all the very best. But this also got us thinking … Is […]
How To Automate Marketing Your Book on Twitter With BookBuzzr (aka Book Tweeter)
Last Updated: 09th December 2013 We often hear queries from authors and publishers about how to use BookBuzzrs Book Tweeting technology to market books on Twitter. The idea is to help authors market their books on Twitter with a large degree of automation (and without annoying the followers of the authors) If you […]
How to Market Your Book Like Lady Gaga
Lady Gaga has become a music superstar in scarcely a year. She has 3 million followers on Twitter and more than 5.6 million fans on Facebook. While many in the industry write her off as being a little too garish, industry veterans such as Simon Dumenco comment that “Lady Gaga understands viral marketing better than […]
The Eighth (and Biggest) Book Marketing Mistake: Assuming Everyone Likes to Read
The following post is by Chetan Dhruve – Author of Why Your Boss is Programmed to be a Dictator If book-marketing mistakes were destructive bombs, this mistake would be the nuclear bomb. Yet, this mistake is so obvious in retrospect that it makes me want to scream. When my book first came out, I was […]
Book Marketing Mistake Number 7 – Not enough recommendations from mavens for the book
The Seven Book Marketing Mistakes That Authors Make (Part 8 of 8 ) A book is a complex product. It’s very hard for a reader to judge a book by its cover or even by flipping through a few pages. The default buying behavior is to buy based on recommendations. Most people buy based on […]
Book Marketing Mistake Number 6 – Not creating the perception of demand
The Seven Book Marketing Mistakes That Authors Make (Part 7 of 8 ) Most people want to buy what everybody else is buying. Or read what everyone else is reading. Yet, the vast majority of books give out the perception that there is no demand for them. You visit the author’s Twitter page and find […]
Book Marketing Mistake Number 5 – Not repeating your story, book, name or core idea often enough
The Seven Book Marketing Mistakes That Authors Make (Part 6 of 8 ) Think about it. When was the last time you bought something on hearing about it the very first time? People are bombarded with messages everyday. Psychologists tell us that a person needs to see a particular message a minimum of 7 or […]
Book Marketing Mistake Number 4 – Being Stingy with Information About Your Book
The Seven Book Marketing Mistakes That Authors Make (Part 5 of 8 ) Let’s say you’re at a party and somebody asks you about your book. You reply by saying, “I’d tell you more, but I’d rather have you read my book and find out for yourself as my debut novel will take you very […]
Book Marketing Mistake Number 3 – Not Promoting the Personality Behind the Book
The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a little more about the person? […]
Book Marketing Mistake Number 2 – Being a Salesperson
The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence (even before he found out […]
Book Marketing Mistake Number 1 – No Tag Line for Book or Author
The Seven Book Marketing Mistakes That Authors Make (Part 2 of 8 ) Executives at Hollywood’s big movie studios typically get hundreds of movie ideas pitched to them. A couple of people wanted to get the attention of one of these studio executives. So they pitched their story as “Jaws in Space.” The movie – […]