Guest Expert: Phyllis Zimbler Miller Since I first wrote an article on this subject for BookBuzzr in August 2010, Facebook has made many changes. Regardless of the changes, creating a Facebook Page for your book or books can be a good promotional strategy. (Note: Previously, you needed to create a Facebook personal profile before you […]
Top New Year’s Resolutions for Book Authors
Guest Expert: Dana Lynn Smith It’s that time of year again, when our thoughts turn to the future and what we want to accomplish in the upcoming year. As you make your New Year’s resolutions, don’t forget to include resolutions for your book and your business. Here are five action steps to help you sell […]
Resolutions: Tis the Season for Supporting the Industry
Expert: Carolyn Howard-Johnson Aha! It is resolution time! I’d love to give authors advice on setting goals for the New Year. Here’s the thing: I’ve done that and—in the doing of it—realize that no one author can help another set goals because each author and each title is so different. I guess I sort of […]
Q&A: How to Launch an eBook
On 7th of December, we had an interesting and informative webinar about ‘How to Launch an eBook’. Our panel consisted of D’vorah Lansky (M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online), Phyllis Zimbler Miller (co-founder of Miller Mosaic Power Marketing) and Penny C. Sansevieri (CEO of Author […]
Got White Papers? :: How Nonfiction Authors Can Use “Nutritional Content” to Attract a Zillion Readers — Give or Take
Guest Expert: Laurel Marshfield The Da Vinci Code Model Around Christmastime, a number of years ago, I was browsing at a local Borders bookstore (now, sadly, extinct), looking for, among other things, thrillers by the mega-bestselling author, Dan Brown. A client of mine wanted to construct his thriller-in-progress in the “Brownsian” manner, using densely applied […]
New Year’s Resolutions for Marketing Your Book: Say Yes to New Things
Guest Expert: Phyllis Zimbler Miller Thanks to the Internet, the release date of our published or self-published books no longer matter as long as the books are available online. We can continue to market our books indefinitely. And this is a great time of year to look ahead and commit to trying new promotional opportunities. […]
Have a Holly Jolly Promotion Season for Your Book
Or How to Jazz Up a Writing Career with Holiday Promotions Expert: Carolyn Howard-Johnson Have you heard of The Christmas Box by Richard Paul Evans? It was originally self-published. Evans believed in himself (and his book) when big publishers didn’t. When it did well, “lo and behold,” as they say in the Christmas stories. Someone […]
How to Create Terrific Content for Your Virtual Book Tour
Today’s guest post from Dana Lynn Smith, The Savvy Book Marketer, is part of the virtual book tour for her newest book marketing guide, Virtual Book Tour Magic. Whether you’re writing articles or doing interviews, a virtual book tour is your opportunity to shine in front of a targeted audience of potential book buyers. Here […]
The Top 3 Things You Should Keep In Mind When Selling Your Ebook
Guest: Simon Cheshire Some say that publishing is dead, that mainstream book production is fast going the way of the dodo, and that we should all be in a state of cultural panic. Others say that there’s never been a better time to be a writer, and that we’re living in a publishing renaissance on […]
What To Keep In Mind When Publishing eBooks
Guest: Andrea Susan Glass According to Forrester Research, digital book sales tripled to $966 million in 2010 and are set to almost triple again by 2015. Last summer, Amazon said sales of ebooks for its Kindle reader had far eclipsed hardcover book sales. In about 2007, Amazon introduced its Kindle ereader and Barnes and Noble […]
Lynn Serafinn Talks About The 7 Graces of Marketing for Authors
Today we have the great pleasure of being the host on Day 3 of the Virtual Blog Tour of author Lynn Serafinn whose book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell launches on Amazon on Tuesday December 13, 2011. Lynn Serafinn, MAED, CPCC is […]