Expert: Phyllis Zimbler Miller Twitter.com is an excellent free social media site on which to connect with potential fans of your book as well as learn from other book authors and publicity experts. But – and this is a very important but – to benefit from Twitter requires understanding that you do NOT spend every […]
Reviews from the Twitterverse
Expert: Claudia Jackson You’re probably following tweeple that interest you. They might be fellow authors. The topics can be about anything and everything concerning books and book publishing. But have you thought about following your readers? Are you truly “hanging out” with your genre? If you are writing vampire books, are you surfing the night […]
Will Tweetin’ & Postin’, Updatin’ & Discussin’ Get You into Your Readers’ Hearts?
Guest Expert: Laurel Marshfield “Wishin’ and Hopin’” — the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties — offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here’s Springfield: http://bit.ly/gLyiq5) Hear it? The connection between authors and Dusty Springfield’s hit […]
10 ways to grow your Facebook following as an Author
Guest Expert: Christina Inge You’ve set up your Facebook fan page, and aside from your college roommate and your fishing buddies, you’re pretty much talking to an empty room. You need fans to help spread the word about your books, appearances, and movie deal, but how are you going to get people to know you’re […]
Now Is The Time To Facebook
Guest Expert: Tony Eldridge There is not a shortage of tools authors can use to help promote their books and build a platform, but Facebook is one that we need to pay special attention to as we develop our book marketing plan. In fact, my big focus for 2011 is on developing out and my Facebook […]
5 Basic Facebook Fundamentals for Authors
Guest Expert: Teresa Morrow The statistics continue to rise regarding the importance of social media marketing, such as Facebook, for authors. The power of Facebook allows a more direct connection with the author creating a more personal experience for any avid reader. By implementing the following basic fundamentals, Facebook can showcase you as an author readers […]
TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors
Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But […]
TGIF Book Marketing Tips: Publicity is FREE: 15 Commandments for Getting In on the Ride
Guest Expert: Carolyn Howard-Johnson An Excerpt from THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the more […]
Mid-Week Book Marketing Tips: Personality Promotion: An Author’s Best Friend
Guest Expert: Laurel Marshfield You’ve heard the numbers. Over a million new books were published last year, in this country alone. The numbers for 2010, when tallied, will be even more daunting. And that’s not including eBooks. So what do these numbers mean for authors? One thing they mean is that, with a million-plus books […]
Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered
Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you combined yourself as both an […]
TGIF Book Marketing Tips: How to Become a Powerhouse Blogger in just 15 Minutes!
Guest Expert: Penny C. Sansevieri We hear it all the time: “Do you have a blog?” and maybe you do, or maybe you’ve thought of it and haven’t been ready to take the plunge. The biggest complaint I hear is that it takes too much time and authors don’t know what to write about. But […]