Reviews from the Twitterverse

Expert: Claudia Jackson You’re probably following tweeple that interest you. They might be fellow authors. The topics can be about anything and everything concerning books and book publishing. But have you thought about following your readers? Are you truly “hanging out” with your genre? If you are writing vampire books, are you surfing the night […]

Will Tweetin’ & Postin’, Updatin’ & Discussin’ Get You into Your Readers’ Hearts?

Guest Expert: Laurel Marshfield “Wishin’ and Hopin’” — the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties — offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here’s Springfield: http://bit.ly/gLyiq5) Hear it? The connection between authors and Dusty Springfield’s hit […]

Now Is The Time To Facebook

Guest Expert: Tony Eldridge There is not a shortage of tools authors can use to help promote their books and build a platform, but Facebook is one that we need to pay special attention to as we develop our book marketing plan. In fact, my big focus for 2011 is on developing out and my Facebook […]

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But […]

Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered

Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you combined yourself as both an […]

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