Guest Author: Carolyn Watson Dubisch Becoming a publisher was the last thing from my mind when I graduated from The School of Visual Arts in NYC in 1993 with my BFA in illustration in one hand and my children’s book portfolio in the other. I just draw the pictures and the publisher writes the checks, […]
Mid-Week Book Marketing Tips: Kindling Fires up Writers
Guest Author: Ruth Francisco I want to share my experiences with Kindle, and to let everyone know that epublishing is a viable option to waiting around for a traditional publisher. Not only have unknown writers been “discovered” on Kindle and offered traditional DTB (dead tree book) contracts, but established writers are publishing original material to […]
Book Marketing Mondays: Pimp Your Cover
Pimp Your Cover: It Has to Survive “The Glance Test.” Guest Expert: Aggie Villanueva A book cover is an author’s brand. It’s the only initial point of interest, and the first point of purchase. No one will flip it and read your genius summary on the back, if your cover doesn’t convince them to pick […]
TGIF Book Marketing Tips: Do Your Offline and Online Book Promotion Activities Support Each Other?
Guest Expert: Phyllis Zimbler Miller Have you ever read a tweet on Twitter about an upcoming book signing in a specific city the next day and clicked through to the book author website to learn more? But once on the website you can’t find any mention of the time and place for the book signing? […]
Mid-Week Book Marketing Tips: So You’ve Written a Book. Now What? Part 2
Guest Expert: Jim Magwood So You’ve Written a Book. Now What? Part 1 Okay, we’re on our way to making this manuscript you’re writing the very best book you possibly can. Make that little phrase your mantra as you go along. Publishers literally have hundreds of manuscripts cross their desks daily. Why are they going […]
Book Marketing Mondays: 10 Ways to Promote Your Book in Your Own Backyard
Guest Expert: Dana Lynn Smith Online marketing is a terrific way to promote your book to a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips […]
TGIF Book Marketing Tips: Editing IS Marketing: Boning Up on First Impressions
Guest Expert: Carolyn Howard-Johnson, author of the HowToDoItFrugally series of books for writers. First impressions are important. We all are aware of that as we brush our teeth and try to unknot the rat’s nests from the back of our hair each morning. In fact, first impressions are part of our marketing efforts, too. Whether […]
Mid-Week Book Marketing Tips: How to Write a Popular Writing Blog
Guest Expert: Lexi Revellian I’ve been blogging for over three years using Blogger. My blog is a writing one, with a 4/10 Google ranking, and I want to share with you my ideas about what makes a blog popular. You may not agree…which is fine. Every blog is different. Blogging basics • Blog regularly, at […]
Book Marketing Mondays: A Perfect Pitch – A Sure Strike-Out!
Guest Expert: Jo-Anne Vandermeulen Short, sweet with an amazing hook…and I’m not talking about a curve-ball. To create a platform that stands out from the rest and *conquer all obstacles* you must learn how to ‘pitch’. At first, creating a pitch will be awkward. Writing a page, condensing it to a paragraph, then finally to […]
TGIF Book Marketing Tips: Ten Ways to Know if Your (Internet) Marketing is Paying Off
Guest Expert: Penny C. Sansevieri So you’re out there marketing. You’re doing all the right things (or so you think). You’re following the book marketing advice of some leaders in the industry. You’ve got a checklist and you’re methodically checking off your goals. But how do you know you’re doing everything right? The fact is, […]
Mid-Week Book Marketing Tips: The Secrets To Selling A Ton Of Books On Your Book Launch Day
Guest Expert: Jim Kukral I’m a first-time author. My first book, “Attention! This Book Will Make You Money” was published and released in August 2010, just over a month ago by John Wiley & Sons. So being a first-time author, I’ll admit it, I was kind of a rube when it came down the traditional […]