The Benefits of Community

Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]

What’s an Author Brand?

(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]

Thinking Outside the Box to Promote Your Book

Guest Expert: Phyllis Zimbler Miller Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out. And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” […]

Best Podcasts for Authors List

Looking for Podcasts for Authors? To help writers and authors find informational and inspirational podcasts about writing, publishing and marketing we are putting together a list of Podcasts for authors. We have categorized the podcasts based on what they are about. Categories – 1. Author Interviews – These are interviews with authors speaking about their […]

How to Make a Podcast

The Easiest Way to Podcast for Non-Techies Guest Expert: Shelley Hitz Podcasts are a great way to market your books and podcasts, but how do you get started? In this post, I’m going to share with you how to make a podcast, even if you consider yourself a “non-techie.” In the past, I have used several […]

Getting Started with Video Blogging

Guest Expert: Joel Friedlander My roots in publishing are firmly planted in the print world. Paper made from trees, books bound in boards covered with cloth, signatures sewn together with thread. Books have always been–until recently–very solid physical objects. You can use them as weights, as doorstops, you can throw one (I don’t recommend it) […]

The Three C’s to Sneak Peek Trailers

Guest Expert: Sandie Lee Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the […]

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