Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media […]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing […]
The Benefits of Community
Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]
What’s an Author Brand?
(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]
7 Reasons Why Reviews Sell Books
Guest Expert: Dana Lynn Smith Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide “social proof” that the book is valuable, and help the reader determine if the book is […]
The “Gamification” of Book Marketing and Promotion
As part of my volunteering activities to serve the community, I teach public speaking to 14 year old school children at a local school on Saturday mornings. Sometime ago, one of the challenges I noticed was that students would not applaud and cheer when one of their peers completed a speech on stage. Worse, many […]
Thinking Outside the Box to Promote Your Book
Guest Expert: Phyllis Zimbler Miller Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out. And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” […]
Best Podcasts for Authors List
Looking for Podcasts for Authors? To help writers and authors find informational and inspirational podcasts about writing, publishing and marketing we are putting together a list of Podcasts for authors. We have categorized the podcasts based on what they are about. Categories – 1. Author Interviews – These are interviews with authors speaking about their […]
How to Make a Podcast
The Easiest Way to Podcast for Non-Techies Guest Expert: Shelley Hitz Podcasts are a great way to market your books and podcasts, but how do you get started? In this post, I’m going to share with you how to make a podcast, even if you consider yourself a “non-techie.” In the past, I have used several […]
Getting Started with Video Blogging
Guest Expert: Joel Friedlander My roots in publishing are firmly planted in the print world. Paper made from trees, books bound in boards covered with cloth, signatures sewn together with thread. Books have always been–until recently–very solid physical objects. You can use them as weights, as doorstops, you can throw one (I don’t recommend it) […]
The Three C’s to Sneak Peek Trailers
Guest Expert: Sandie Lee Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the […]