Crafting a Message Your Audience will care About Guest Expert: Penny C. Sansevieri So at this point, you probably all know that Internet/inbound marketing is not only the wave of the future, but the best way to sell yourself, your book, your product, or your service. So maybe you’re on Twitter, Facebook, you might even […]
12 Ways to Market Your Book By Giving Away Free Stuff
This article offers 12 ideas to market and promote your book by giving away free stuff. Each of the ideas or ‘models’ is named after a person or company that I associate the model with. The idea is to stir your imagination and help you get creative with how you price and promote your book.
Book Marketing Mondays: Don’t Go At It Alone
Book Marketing: Don’t Go At It Alone Guest Expert: Tony Eldridge Most authors achieve a lifelong goal when they write and publish a book. But it’s not long before the stark light of reality hits when they realize that they now have to put on the hat of marketer. For many, they have no desire […]
TGIF Book Marketing Tips: 5 Ways to have your Author Website Work for You
Guest Expert: Teresa Morrow Just like any other business owner, you, as an author want to have a website that will showcase your book in its best light. However, knowing where to start can be a daunting task, leading your head to spin. The website is about you and to focus on the end result are […]
How to Market Your Book on Twitter With BookBuzzr
As some of you know, BookBuzzr offers 4 ways to market your book on Twitter. You can set up all 4 ways to market your book in less than 15 minutes. In short, you can: Tweet about your book when you set it up on BookBuzzr – This is a one time tweet. Tweet about […]
TGIF Book Marketing Tips: Virtual Book Tours Offer Global Reach to Book Authors
Guest Expert: Phyllis Zimbler Miller Thanks to the Internet a book author no longer has to travel from one city to the next cramming in as many book signings and media interviews as possible in the shortest amount of time. Virtual books tours, Internet radio shows, and teleseminars have taken the place of the physical […]
Book Marketing Mondays: The Power of Social Networking For Authors
By Yvonne Perry Recently, I was asked, “What is the best tool for helping authors promote their books online?” Had you asked me that one year ago, I would have said blogging, and while that is still somewhat true, I have to admit that social networking is the best tool for helping authors promote their books […]
TGIF Book Marketing Tips: Your Stepping Stones to Credibility
TV and Radio: Your Stepping Stones to Credibility An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won’t Guest Expert: Carolyn Howard-Johnson Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top […]
Mid-Week Book Marketing Tips: Interview with Book Marketing Expert – John Kremer
John Kremer is a book marketing veteran and the author of 1001 Ways to Market Your Book. His website offers plenty of free book-marketing tips. We’re pleased to interview John Kremer for the BookBuzzr blog today. BookBuzzr: On your website – http://www.bookmarket.com – you have an entire section devoted to explaining the importance of having a good book-cover. How important is a […]
Book Marketing Mondays: Top 10 Mistakes Authors Make When Promoting a Book on Facebook
Guest Expert: Dana Lynn Smith Facebook can be a terrific way to promote your book and yourself, but you may be wasting your time (or worse) if you don’t learn how to use it effectively. Below are ten common mistakes authors make on Facebook, along with tips on how to avoid them. 1. Diving in […]
TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense
The Push and Pull of Marketing: Why Inbound Marketing Makes Sense Guest Expert: Penny C. Sansevieri If you’ve been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term “inbound marketing” is actually referring to the pull-marketing that […]