Guest Expert: Joel Friedlander My roots in publishing are firmly planted in the print world. Paper made from trees, books bound in boards covered with cloth, signatures sewn together with thread. Books have always been–until recently–very solid physical objects. You can use them as weights, as doorstops, you can throw one (I don’t recommend it) […]
The Three C’s to Sneak Peek Trailers
Guest Expert: Sandie Lee Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the […]
YouTube trailer for BookBuzzr
We are pleased to announce that Sandie Lee a freelance writer has created the sneak peak trailer for BookBuzzr. She has done sneak peek trailers for several authors and also contract herself out (personally and through Ascot Media). Her company is called TattleTott Productions and her work can be seen through the YouTube channel at; […]
Using Book Trailers to Promote Your Book
Guest Author: Dana Michelle Burnett When I wrote my first book, I followed the advice on all the book marketing blogs and began trying to sift through all the information. One suggestion that kept coming up was to create a book trailer and upload it to YouTube.com. The idea seemed easy enough. I had used […]
The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?
Guest Expert: Laurel Marshfield Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big screen. But few authors are […]
Book Trailers: Five Things Shteyngart Gets Right
Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly Rebecca Black’s ‘Friday,’ but it’s […]
How to Make a Book Trailer
Expert: Claudia Jackson In today’s book publishing world, old publicity techniques are no longer enough. Talking your local paper into writing a small blurb about your opus won’t get you anywhere. Social networking and Internet promotion are the keys to success in the new world of eBooks and print on demand. One way to stir […]
Promote Your Books with Video
Expert: Dana Lynn Smith Did you know that YouTube is the third most popular website in the U.S. (behind Google and Facebook) and the second most popular globally? Uploading a book promotion video to your website and to video sharing sites such as YouTube is a great way to capitalize on the huge popularity of […]
Homemade Book Videos and Tutorials
Guest Expert: Aggie Villanueva When it comes to my main book trailers, I like to hire them done professionally if possible because I have absolutely no talent in this vital area. The book trailer is usually your very first public viewing, but today’s readers expect much more after that trailer hooks them; they expect to […]