Guest Expert: Dana Lynn Smith There’s no doubt that ebooks sales are sizzling, and ebooks have even surpassed sales of printed books on Amazon.com. But the publishing industry continues to wrestle with the issue of how to price ebooks competitively, while still providing a reasonable profit for authors and publishers. Consumers expect ebook prices to […]
Plan your (eBook) “Flight” and “Fly Your Plan”
Expert: Claudia Jackson Pilots use checklists for pre-flight and pre-landing operations. A checklist helps keep a pilot focused, remember important details and most importantly help them make good decisions to prevent simple errors that might otherwise lead to disaster. In order for your book get a great take-off you need a checklist. Keep in mind […]
Ten Reasons Your Book Should Be an E-Book, Too
Expert: Carolyn Howard-Johnson I like to think of myself as a writer of fiction and a poet. So I had a tendency to resist the e-book landslide when it first came tumbling around the ears of creative writers. But then—thankfully—my past retail experience took hold. (See my how-to books for retailers at www.howotoditfrugally.com/retailers_books.htm.) I realized […]
May the Force of Ebooks Be With You
Guest Expert: Phyllis Zimbler Miller The explosion of ebooks onto the Internet, starting with the first Kindle device in November 2007, has put power into the hands of authors, who can now self-publish their own ebooks. And more and more digital reading platforms, from Kindle’s Fire tablet to Barnes & Noble’s Nook to the iPad […]
How to Use the John Locke Principle to Market Your Book Through Games
John Locke has sold a million copies of his various books. He has also written a very useful guide titled “How I Sold 1 Million eBooks in 5 Months” that describes his methods. One of the key principles in the book is the idea of “transfer of loyalty”. While this is a well-known and much […]
Book Marketing Mondays: EBooks Set Record Sales – Indie Authors Gain Power
Guest Expert: Jo-Anne Vandermeulen THE EBOOK MARKET IS EXPLODING! Even with less than 3 months left, the first 9 months into 2010 shows eBooks TRIPLING wholesale revenues. EBooks set record sales: “eBooks reached an all time record in the book industries at 9% of ALL wholesale book revenues, jumping drastically from the 3% in 2009 […]