Your Guide to Marketing Books in the Christian Marketplace: Third Edition

Religion & Spirituality, Reference, Christian Books

By Sarah Bolme

Publisher : CREST Publications

ABOUT Sarah Bolme

Sarah Bolme
Sarah Bolme is the Director of Christian Small Publishers Association (CSPA), the owner of Crest Publications, and the author of 7 books including the award-winning Your Guide to Marketing Books in the Christian Marketplace and numerous articles. She is also the editor of the CSPA Circu More...


The newly updated and expanded version of this award-winning title is packed with valuable information on promoting books in the unique Christian marketplace. This is the essential resource for anyone involved in producing and promoting Christian books. Chock full of specific resources from launching your book to obtaining media coverage to utilizing social networking, this guide walks you step-by-step through the various aspects of book promotion. It is the perfect resource for publishers, self-publishers, and authors alike. 

This is the book I wish I had when I first published a book for the Christian marketplace.

“The best Christian marketing book I have read! I love this book. I especially like the fact that you provide information on Urban marketing. As an African-American author, I find the ‘Targeting Special Markets’ section a priceless gem.”
— Mary Ann Battle


“Sarah Bolme understands the shades of difference that separate the Christian market from the secular alternatives. She adroitly covers all the essential bases—promotion, publicity, distribution, special sales and traditional marketing. Her detailed contact listings are the golden nuggets that give the book its unfathomable value. An author or publisher armed with this expert guide would have to try hard not to succeed.
    “I now have valuable information I had not seen anywhere else, and I have been involved in Christian publishing for more than seven years. Every Christian author and publisher needs this book.”

Debbie Thurman
Cedar House Publishers

“One thing that shines through as you read this book is the author’s knowledge of the industry. You can trust the author and follow the path she has laid out with confidence.”

Sally E. Stuart, Author
Christian Writers’ Market Guide

“It was one of the most informative books I have ever read on marketing. We have already started to implement many of the ideas you put forth in your book.”

Mel Cohen
No Greater Joy Ministries

“Full of resources for selling Christian books. Incredibly useful.”

John Kremer
1001 Ways to Market Your Books

“Even with eight years of Christian marketing, publicity, and sales experience, I still found valuable nuggets of information in Sarah Bolme’s Your Guide to Marketing Books in the Christian Marketplace. In fact, just today I needed some guidance for preparing my first author blog tour, and Bolme’s book offered the direction I needed. This is a resource I am recommending for all Judson Press authors, whether they are first-timers or previously published. Today publishers expect much more of their authors, and this is just the book to give authors a marketing edge. Well done!”

Kim Shimer, Marketing Director
Judson Press

“An absolute ‘must-have’ for anyone involved in marketing Christian books, though the general tips, tricks, and techniques will prove useful for marketing mainstream books as well.”

James Cox
Midwest Book Review

“This one’s a keeper, and also an answer to prayer.”

Cheryl Ellicott
Sweetwater Still Publishing

“YES!  Finally someone wrote a book to answer my questions!”

Kim Martinez