Guest Expert: D’vorah Lansky, M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. When you think of Amazon, the online “800 pound gorilla” of a bookstore what comes to mind? Do you think about the great price you are going to get on your book purchases? Do you […]
How Amazon Recommendation Algorithms Help Sell Your Book
Guest Expert: Joanna Penn A few weeks ago my friend Joel Friedlander sent me an email (partly shown left) that he had been sent by Amazon which recommended my novel Pentecost next to John Connolly whose supernatural mysteries I really love to read myself. I was absolutely overjoyed by the news! I put it on […]
If Your Book Is Available on Amazon Do You Have an Author Page?
Guest Expert: Phyllis Zimbler Miller If you are traditionally published and your publisher hasn’t done this for you, or if you are self-published and didn’t know to do this yourself, take advantage now of an Amazon author marketing opportunity by creating an Amazon Author Page. I just self-published my 86-year-old father’s comedy short story book […]
Book Marketing Tips: What Works, What Doesn’t
Guest Author: Rai Aren As an author, your success is ultimately in your own hands. We all have limited time, and that time must be split between writing and book marketing, amongst other things. Deciding how to spend that marketing time to get the best return on our investment is a critical success factor for […]
The Extreme Power of Social Networking & Digital Publishing
Bringing Great Authors To the Literary Realm Guest Author: Amy Lignor In 2007, as we all know, Amazon came out and launched an ‘e-reader.’ Many thought this was a joke, but I can honestly say that there is no one laughing now. Digital publishing and branding have become the ultimate ways to get ahead, or […]
A Mobile-friendly website: From Design & User Perspective
Guest Expert: Sharat Potharaju Research by Gartner has forecasted that by the year 2013, mobile phones will overtake PCs as the most common Web access device worldwide.With mobile market expected to reach 1.7 billion by 2013, a major bulk of your audience will be viewing your website or blog on a screen that takes up […]
Can Pro Editing Help You . . .
Land a Publisher & Sell Tons of Books? Guest Expert: Laurel Marshfield Is professional editing worth it? The answer depends on just one thing: Where, in your development as an author, you currently are. If this is the first book you’ve ever written and you’re mostly self-taught, professional editing is most likely not the only […]
QR Codes: The Newest Tool for Book Marketing
Expert: Carolyn Howard-Johnson (Excerpted from the Second Edition of The Frugal Book Promoter) If mobile marketing is new, then QR codes are newer. Or not, depending on how you think about them. They are related to the bar codes we’ve been seeing for decades, so, when you think of them that way, they’re not very […]
How to Create a Winning Author Contest!
A new kind of giveaway turns contacts into evangelists to sell more books Guest Expert: Penny C. Sansevieri We have marketed hundreds of books over the years, and many of our authors have launched their own book giveaways. For them and every other author we’ve spoken with, those giveaways just don’t do much to generate […]
Publishing Your Book for Mobile Readers
Guest Expert: Aggie Villanueva There was a time when we only needed to format and publish our book manuscripts in print form and eBook versions for simple e-readers such as the Kindle. That day is gone. If we don’t want to ignore a huge population of readers, we now must think beyond print and electronic […]
5 Free and Easy Ways to Become a Savvy Author
Guest Expert: Dana Lynn Smith As book authors, we need to learn about a number of topics on an ongoing basis: the craft of writing our book topic or genre the publishing business our target audiences how to promote books Here are five free and easy ways to stay up to date and expand your […]