Guest Expert: Tony Eldridge There’s something about a contest that gets us excited. When was the last time you entered one? The mystery behind them is that it is often hard to put your finger on what makes them so popular. It can’t be the money or everyone on the planet would enter the Publisher’s Clearinghouse […]
TGIF Book Marketing Tips: How to Make Money on Twitter (no, really)
Guest Expert: Penny C. Sansevieri For many of us, Twitter is a good news/bad news social networking site. The good news is it’s super popular and it seems like everyone is using it. The bad news is that for the newbie Twitter person (and even if you’ve been on this site for a while) it […]
Mid-Week Book Marketing Tips: Easily Market Using Online Tutorials With ScreenCast-O-Matic
Guest Expert: Aggie Villanueva A blog and/or website are an author’s marketing base camp. Every promotion we launch sends followers there. It takes a lot of work and time to maintain them well, and constantly emerging site technologies create visitors who expect the glitz and interaction of whatever is the latest and greatest. And honestly […]
Book Marketing Mondays: How to Identify A Writer’s Target Audience
Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better […]
TGIF Book Marketing Tips: Book Authors Need a Dedicated Website for Their Books
Guest Expert: Phyllis Zimbler Miller Thanks to the online marketing opportunities made available by the Internet, authors with little or no marketing budgets can level the playing field with authors who have huge marketing budgets. Yet before authors can truly take advantage of online marketing opportunities, these authors need a home base that they can […]
Mid-Week Book Marketing Tips: Marketing Your Book is In Your Hands – 2
Marketing Your Book is In Your Hands (Part 2) Guest Expert: Flora Morris Brown Ph.D. Marketing your book is in your hands and begins as soon as you decide to write it. This feels awkward, even scary to most authors since you are not finished writing the book at this stage. But since marketing a […]
Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page
Guest Expert: Dana Lynn Smith Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook’s rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in the name of your business […]
TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers – Part 2
From The Frugal Editor Guest Expert: Carolyn Howard-Johnson Last month in Recommended Reading, Listening and Help for Writers – Part 1 we discussed some of the people and sources for Editing, Grammar and Style, Websites, Craft and Custom Dictionaries. This week Carolyn has some more sources and people to share with you. Promotion 1001 Ways to […]
Mid-Week Book Marketing Tips: Marketing Your Book is In Your Hands – 1
Marketing Your Book is In Your Hands (Part 1) Guest Expert: Flora Morris Brown Ph.D. New authors are usually surprised to learn that they must market their own books if they want to sell them, that is. For this reason, I ask my new clients if they want their story “told” or “sold.” An author […]
Book Marketing Mondays: Minimize Time Maximize Online Presence
Guest Expert: Jo-Anne Vandermeulen I have only so much time and want to connect with the most people possible. Now is not the time to stress; but to know, you can *conquer all obstacles* by following the Solution to Maintain Online Social Media Presence. *Build Relationships* – create maximum presence by focusing on the 3 […]
TGIF Book Marketing Tips: The Real Secret to Twitter
Guest Expert: Penny C. Sansevieri If you’ve ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn’t matter. The thing is, you can buy followers (no, I’m not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: […]