By Yvonne Perry Recently, I was asked, “What is the best tool for helping authors promote their books online?” Had you asked me that one year ago, I would have said blogging, and while that is still somewhat true, I have to admit that social networking is the best tool for helping authors promote their books […]
TGIF Book Marketing Tips: Your Stepping Stones to Credibility
TV and Radio: Your Stepping Stones to Credibility An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won’t Guest Expert: Carolyn Howard-Johnson Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top […]
Book Marketing Mondays: Top 10 Mistakes Authors Make When Promoting a Book on Facebook
Guest Expert: Dana Lynn Smith Facebook can be a terrific way to promote your book and yourself, but you may be wasting your time (or worse) if you don’t learn how to use it effectively. Below are ten common mistakes authors make on Facebook, along with tips on how to avoid them. 1. Diving in […]
TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense
The Push and Pull of Marketing: Why Inbound Marketing Makes Sense Guest Expert: Penny C. Sansevieri If you’ve been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term “inbound marketing” is actually referring to the pull-marketing that […]
Mid-Week Book Marketing Tips: Never Give Up, and Always Get Your Name Out
Publicity Tips for Authors By Pam Lontos So you have finished your masterpiece, you’ve found your press; you’ve lined up a distributor, and then what? Where do you start? How do you differentiate yourself and your book from all of the others available via online booksellers or on bookstore shelves? How do you get the […]
Book Marketing Mondays: How to Become a Blogging Expert Overnight
Guest Expert: Jo-Anne Vandermeulen With age comes wisdom…but, not when we’re talking about blogging. It doesn’t take years to become an expert blogger. You can *conquer all obstacles* and become a professional as early as…tomorrow. Yes, I said tomorrow. To become a blogging expert, all you need to do is: – Define Your Niche […]
TGIF Book Marketing Tips: 5 non aggressive ways to increase the online exposure for your book
Guest Expert: Teresa Morrow During the time you are writing your book, you can begin to coordinate ways to increase the online exposure for your book. By starting the process while you are writing the book, it gives your potential readers to get to know you and for you to find, gain and connect with […]
Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career
Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel ‘This is the Place’, and her book of creative nonfiction, ‘Harkening: A Collection of Stories Remembered’, has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. Howard-Johnson is the recipient of the California Legislature’s Woman […]
Book Marketing Mondays: How To Get Your Book Mentioned In A Newspaper
Guest Expert: Tony Eldridge It is the dream of most authors to get their book reviewed in a major newspaper. But even the big ones are starting to cut back or eliminate reviews. And the ones that are still doing reviews tend to only do so on books published by the largest publishers. But that […]
Mid-Week Book Marketing Tips: Start Your Online Book Promotion Strategy Before You Finish Your Book
Our guest blogger this week is Phyllis Zimbler Miller; she has an M.B.A. from The Wharton School, is the co-founder of the Internet marketing company Miller Mosaic, LLC, and is the author of the novel “Mrs. Lieutenant” and the co-author of the Jewish holiday book “Seasons for Celebration.” SPECIAL OFFER: Read about the Miller Mosaic […]
Mid-Week Book Marketing Tips: How To Be A Multi-Media Author and Stand Out From The Crowd
Guest Expert: Joanna Penn As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you could consider multi-media options. Here […]