Marketing your first self-published children’s book to the public

Make Your First Self-Published Children’s Book a Success among Readers, Know How  

We can’t deny the fact that a creator would always look for ways to promote his/her composition effectively so that it could serve the purpose of reaching out to the target audience efficiently. Talking about marketing self-published children’s book, it is to be mentioned that there are certain strategies and marketing technicalities which are to be taken into consideration for promising results in the long run. So here are some of the most effective marketing strategies that can help your self-published children’s book an interesting read among the target audience, with right kind of marketing campaigns in store.

  • Know your target readers

First things first; you need to know your target audience thoroughly. One should always consider doing market research and finding out about the various genres that are being liked by children these days. Knowing your target readers will also help you come up with innovative ideas which can be put forth while promoting the work. From ad campaigns to social media engagements, there are lots of ways that can be implemented, provided you are having a thorough knowledge regarding the readers you’re targeting. For example, if the book is of a fairy tale genre, then consider connecting with your little readers at the bookshops, sell some merchandise or promote themed toys as complimentary gifts with the book, so on and so forth.

  • Join online communities and libraries

You can consider joining online communities and libraries in order to gather ideas, and latest technicalities, being part of the discussions that take place in those forums. This would not only help you get innovative marketing ideas, but it would equally help you watch and learn how writers across the globe and promote the product successfully among their potential audience. In addition to it, you would also get an amazing platform where you can share your own ideas and work with others. This, as a result, will help you grow and connect better with your potential readers on a global scale.

  • Plan your book launch and work on it accordingly

Planning a proper book launch and working on the entire campaign is never easy in any corner of the planet. So making it a successful one is absolutely necessary. It is to be noted that you should keep enough time in your hand to plan the launch and how things are going to work accordingly. If you have a blog or personal website, then announce the date over there and try connecting with your audience. You can also try and get in touch with famous celebrities and renowned authors to figure out if they can endorse your product via interviews, short video/audio clips and via social media engagements as well. If you can manage running successful campaigns for at least 4-6 months prior to the book launch, then the level of exposure for your book would prove to be quite promising in the long run.

  • Learn the art of audience engagement

Once you are done with planning a book launch and knowing your target audience thoroughly, it’s time now to learn the art of audience engagement so that the readers could find things interesting and remain interested towards the book and its release date. Talking of audience engagement, you can consider coming up with contests, interactive quiz session, exciting gifts for the winners and more. These kinds of interactive approaches could prove to be pretty engaging for the young audience and help for the author who’s trying to fetch the required exposure for his/her books through marketing.

  • Collaborate with e-commerce sites

You first published book for children can get the desired marketing boost via effective e-commerce website promotions as well. Collaborating with the sites will help you get a platform to sell the work and bring a huge chunk of clients base together under one umbrella. Secondly, in this era of digital marketing and product promotions, marketing your first published book via online sale techniques will also help you stay updated in terms of marketing and product sales. In today’s world, we all know that most of the young audience tends to stay active on social media and various other websites. Thus, collaborating with the e-commerce sites will help the potential parents to go through the synopsis of the book, so that they could decide to buy the book for their children accordingly.

  • Always ask for genuine feedbacks

If you are promoting a self-published children’s book, then consider creating a separate section for feedbacks. Even if it’s sneak peak or pre-release sample, which your target audience may have read, ask for genuine feedback from the kids. It can be in form of short interviews, or in written form, which their parents can later update or send across to you in your blog or via email. However, it is always necessary that you are ensuring the fact that each of the reviews collected is genuinely posted and none of the feedbacks is biased. This, as a result, will help you know more about the product response and to figure out if there’s any further scope to rectify certain things in order to make the final issue successful from every possible aspect.

  • Seek help from SEO professionals

Last but not the least, if you are looking forward to promoting your first self-published book for children effectively, the contacting the SEO professionals can help your website or blog get the desired online exposure, if in case you are planning to market your book via digital campaigns as discussed in the aforementioned points. However, take note of the fact that associating with genuinely helpful and technically sound SEO experts is absolutely necessary. Otherwise, you might just end up draining out your hard earned money with no fruitful result in the long run.

About Author:

Ava Lee- is an independent blogger cum librarian who loves to read, write and share. In addition to writing marketing assignment and meeting his professional priorities regularly, Ava takes interest in painting as well.

Ava Lee

Ranga is a Computer-science graduate in Engineering. He loves listening to music and reading books. His favorite sports are racing, snooker and cricket. He feels the pain of people and he is always ready to help them out. He is the Author Success Manager at BookBuzzr. He says "BookBuzzr has provided me a platform to reach out to authors who need guidance in promoting their books and thereby helping them out".
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