Why Reviews in Online Bookstores Matter

Guest Expert: Dana Lynn Smith Reviews and recommendations in online bookstores like Amazon.com and BN.com are a powerful selling tool. Many shoppers read book reviews before making a purchase, and reviews can be the tipping point that causes them to click the Buy button. In fact, a study by the Yale School of Management concluded […]

The Great Benefits of E-Reader Publishing

Guest: Bethany Ramos The publishing industry is definitely changing, and today, these great changes center around e-books. Even the hottest bestsellers on the shelves are being formatted to e-readers so that they can be enjoyed by readers anywhere on devices like the Kindle. Speedy Publishing Process Perhaps one of the greatest benefits to e-reader publishing […]

Kindle Singles, New “Short” Publishing

Guest Expert: Aggie Villanueva Until recently authors had two choices, write it short enough to fit into a magazine/newspaper/blog or long enough for a whole book. Kindle Singles changes all that for major publishing. Beginning 2011 it’s a store unto itself. Amazon explained in this October 12, 2010 news release, “…in many cases, 5,000 to […]

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