Guest Expert: Aggie Villanueva What Can I DO With My App? You MARKET, just as you do with your websites online. Notice one of the sections in my app image to the left is the “Library,” where I sell my books. (In-depth marketing capabilities later in this series.) Apps gather the contact information of those […]
What is an App & Why Do I Need One?
Guest Expert: Aggie Villanueva What is an App? Apps are short for mobile application programs that are created to replace internet websites/blogs for smartphone users. Along with the ability to purchase your books/products, apps offer the reader something for free, just as your sites/blogs do on the internet. This gives them a reason to keep […]
A Birds-Eye View of iBooks, iBookstore and iTunesProducer
Expert: Claudia Jackson Dear PC user, if you want to upload your books to the iBookstore, it’s time to find a friend with a MAC (sorry). The intent of this article is to give you a brief overview of the iTunes Producer application that is available free from Apple. iTunes Producer is used to upload […]
How to effectively publish and promote your books to iPad and iPhone owners
Guest Author: Piotr Kowalczyk Users of devices with Apple’s iOS mobile operating system (iPad, iPhone or iPod Touch) are a very attractive group of potential readers. There are two major reasons: 1. iOS is a very versatile system, allowing the author to distribute books via different sets of tools and channels. 2. iOS users are […]
Can Our Own eBooks Become More Interactive?
Guest Expert: Aggie Villanueva We all know the slick, high tech interactive eBooks from places like the Apple Ipad, iPhone and other Vook-like major publishing houses footing the bill for these apps/books. There are also traditional publishers with money to throw at this technology, such as those that Penguin demonstrated last year for Apple’s iBook […]
3 Ways to Market Your Book to iPhone Users
There are millions of iPhones in use all over the world. iPhone users are usually quite enthusiastic about their devices. They surf the web, check email, play games and of course buy and read books on their devices. Now as book-marketers, if you can figure out a way to engage with this audience, you stand […]
Market your Book using Apple’s iLife and iWork
Guest Expert: Kevin Cullis How authors can use Apple technology like the iPad, iPhone, iPod to market their books While I was writing my book I came upon a tele-seminar with Jack Canfield, author of the Chicken Soup series, who stated that 10 percent of an author’s effort is in writing their book, the other 90 […]
How to Avoid Becoming a Book Marketing Dinosaur
The technology landscape and associated opportunities for marketing your book is changing at an unprecedented pace. Online games, mobile marketing, Facebook, Twitter, the Kindle, the iPhone, the iPad and the Android are pushing the boundaries of what is possible when it comes to promoting and marketing your book. As an author, it is important that […]
Will Book Readers Go the Way of Browsers?
In this excellent article – “Amazon Kindle vs. Apple iPad: Could Chris Brogan Be Wrong?” – Joel argues that Amazon’s strategy of trying to dominate the digital book business by offering it’s Kindle platform on a variety of devices is smart but not sufficient. His take is that a variety of reading platforms and ebook […]