Marketing Plans for Self-published Books

Professional & Technical, Self-Help and Personal Development

By Hank Quense

Publisher : Strange Worlds Publishing

ABOUT Hank Quense

hank quense
Award-winning author Hank Quense lives in Bergenfield, NJ with his wife Pat.  They have two daughters and five grandchildren.  He writes humorous fantasy and scifi stories.  On occasion, he also writes an article on fiction writing or book marketing but says that writing nonfiction is l More...



Publishing a book is only part of work.  The marketing work also has to be done.  That's the part most authors don’t understand or like.

The book contains a complete set of marketing plans.  The marketing tasks are explained in non-technical language along with the rationale for the task and are grouped by timeframe.
The marketing plans are ready to use.  Based around the book’s launch date (i.e. the availability date) there is a plan pre-launch, launch and post-launch activities.
If you published a book and don't understand the need for building for a marketing plan, or you don't know how to develop a marketing plan, this book explains it all.  It contains a ready-to-use marketing plans that will have you marketing your book in no time.  

I had a few reasons for writing these ebooks. First, I have a lot of experience in writing and publishing. I’m not an expert, but I do have experience. I belong to a few writers groups and I’ve seen first-hand the confusion and erroneous information that exists about self-publishing. The same situation exists when it comes to marketing the self-publishing book, but to a much greater degree. Hence, there is a need for series of books on these topics. I’ve attempted to provide an orderly, easy to follow process that smooths the path to a successful book launch and a profitable marketing plan. A second reason for writing these books comes from my experiences in running into scam artists who try to rip off inexperienced authors. I’ve lost money on a few occasions. Hence, I have taken on a challenge to protect writers from the Internet thieves who prey on new authors. My method of protecting these writers is to arm them with facts. I’ve learned that the more authors know about the dual processes of self-publishing and self-marketing, the less likely they are to fall for the ingenious schemes of the scam artists.

Regina Beard's review 

Hank Quense’s Marketing Plans for Self-Publish Books is a great book for anyone planning on self-publishing a book. As a beginning indie writer, I found the information to be incredibly valuable. Quense not only takes you step-by-step through the marketing process, he also gives good advice about marketing so that you are not needlessly throwing your money away. This book also makes you think about your book as a product. Being a writer, I never really considered that what I’m doing is creating a product to sell and developing a brand. Building a strategy is paramount to being a successful writer. Marketing Plans for Self-Publish Books answered many of the questions I had about marketing my work.