Social media is one of the best ways to gain more customer base but this is not always happening for all businesses. Making a social media marketing plan for your content is not an easy task. But having a great plan from a social media marketing agency to direct your work will make things much easier for you.
The first thing you should do when running campaigns on social media is to set your conditions and targets. You need to identify what are the goals you want to achieve from your campaigns and how to measure the ROI. With respect to what you want to gain from social media, here are some effective tips you can follow to run a successful social media marketing campaign.
Understand how your customers make decisions
To create an effective social media marketing strategy, you need to understand the way your customers make decisions. This infers not only knowing who your customers are but also understanding their thought process when they make a decision about your brand.
To do this in a better way, you need to consider the things from their point of view. Understand their frame of mind and what is the first thing that comes in their mind when they first hear about you? What questions they want to be answered and where they should go for those answers? And in the last what is the last thing they want to know before making their decision to buy your product.
Choose social networks that suit your business
There are various social networks available today, but you don’t need to use them all. Your target customers have their some favorite platforms where they research before making a decision to purchase a product or service. You should concentrate on those platforms. Here are some of the major platforms that are being used the most.
- Facebook with more than 1.86 billion active monthly users
- YouTube with 167.4 billion unique users every month
- Instagram with 600 million monthly users
- Twitter has 381 million monthly users
- LinkedIn with 106 million monthly users
Develop goals and performance indicators
Now create goals and objectives for your social media marketing plan. Spending some time thinking on developing the goals and objectives is worth because social media platforms will be better suited to some goals than others. The best match relies on what type of business you are in, your buyer personas and it might take some time to find out what will work best for you.
Once you understand your goals, you can choose the performance indicators you will use to track your progress. If you will not measure it, you won’t know whether your work is paying off or not. For e.g., if your goal is to get quality traffic, you will want to know many hits your website receives.
Do some content marketing homework
You might have some ideas already in your mind, but still, you must research topics to figure out what actually your audience wants you to post about. This homework is important because a successful content marketing strategy means what are your audience’s requirement, not what you want to offer them.
The one good thing is that you can ask your audience directly. Twitter and Facebook both can run polls which can do double duty in order to engage with your audience. You can also use Google Forms to create a short survey.
All of these above options help you to verify your assumptions about the concerns and interests of your audience and collect meaning information that will help you meet their requirement with your content.
Also, follow other social media accounts that your audience is engaged with and see how those posts are performing. The helps to understand what is out there and what your audience is responding to. With the help of that information, you can create unique content to fill the gaps that are not being mentioned anywhere else.
Use titles to plan your blog posts
Having an attractive blog title will always give you focus. Your title should not be only attractive and interesting but it also needs to be honest and informative. Avoid the urge to use clever titles just to gain clicks. The aim of content marketing is to make trust and set up your organization’s credibility. Use content and titles that respond to question that your audience has.
Engage with your audience consistently
Once you begin with implementing your content marketing plan, you need to track how the audience is responding and make sure to consistently engage with your audience. If “increase engagement” is one of your goals, then you need to well aware of what’s happening with each post.
If someone asks a query on your FB page, be sure to respond it quickly. If someone comments on your post, respond them and acknowledge it. Follow people on Instagram and like their photos.
Track the advancement of your social media marketing strategy
Now it is the time to have look on the key performance indicators and track your progress. Do this review into your weekly planning processes. Have a look at the posts which are performing well and which ones didn’t. Make calculated changes to understand which adjustments are responsible for changes in your process. Enjoy the process as it is the best way to engage with your target customers as you grow your business.
About The Author
Sunny Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Marketing Agency Services . I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.