Guest Expert: Shelley Hitz As an author, have you considered video marketing? I encourage you to sit down and plan out your book marketing efforts and determine how you can incorporate video. Why? Well, we definitely live in a video generation and video is one of the fastest ways to connect with your readers and fans. […]
How to Make a Book Trailer
Expert: Claudia Jackson In today’s book publishing world, old publicity techniques are no longer enough. Talking your local paper into writing a small blurb about your opus won’t get you anywhere. Social networking and Internet promotion are the keys to success in the new world of eBooks and print on demand. One way to stir […]
How to Make the Best Book Trailer to Market Your Novel
Guest: Bethany Ramos First of all, what is a book trailer and how does it play a role in marketing your novel? Just like it sounds, a book trailer is similar to a movie trailer. It is intended to pique the interest of your reader to increase the sales of your novel. Here are several […]
Promote Your Books with Video
Expert: Dana Lynn Smith Did you know that YouTube is the third most popular website in the U.S. (behind Google and Facebook) and the second most popular globally? Uploading a book promotion video to your website and to video sharing sites such as YouTube is a great way to capitalize on the huge popularity of […]
Homemade Book Videos and Tutorials
Guest Expert: Aggie Villanueva When it comes to my main book trailers, I like to hire them done professionally if possible because I have absolutely no talent in this vital area. The book trailer is usually your very first public viewing, but today’s readers expect much more after that trailer hooks them; they expect to […]
How To Create A Book Trailer
Guest Expert: Joanna Penn I love book trailers. I think they are an awesome way to gain attention for your book. They are evergreen and keep selling while you are sleeping BUT they are also hard work to put together! Here’s my book trailer for Pentecost and below are the steps I went through to […]
Marketing Your Book With Video
Guest Expert: Reno Lovison One of the best ways to build buzz around your book is through the use of video. The business of book marketing is changing and evolving every day. What worked five years ago will not necessarily work today and what worked five months ago may not still be working as well […]
Book Trailers Are More Important Than Ever
Guest Expert: Phyllis Zimbler Miller Book trailers, similar to movie trailers, are an opportunity to showcase in pictures and sound what a book is about. In other words, a book trailer is a video that can be watched online. Now more than ever these book trailers are important because video has become so popular on […]
Keyword Research Resources – How to Increase Blog Traffic Using Keywords
Guest Expert: Shelley Hitz Are you using keyword research resources to help your blog gain visibility in the search engines? If not, you could potentially be missing out on a lot of free traffic from the search engines. And if you have a blog, you are most likely looking for ways to increase blog traffic to […]
Authors: Why Guest Blogging Helps Market your Book
Guest Expert: Teresa Morrow You are an author. You need to market your book and are looking for more ways to spread the message of your book. Guest blogging could be just the answer for you. Guest blogging is where you provide a blog post to another blogger to share with his or her blog readers. […]
Q&A: How to Make your Author Blog Work for You
Our 18th May webinar on How to Make your Author Blog Work for You was interesting and packed with great info. Our panel consisted of Laurel Marshfield (professional writer, ghostwriter, and developmental editor at Blue Horizon Communications), Teresa Morrow (owner Key Book Promotions, keybookpromotions.com) and Joel Friedlander (proprietor of Marin Bookworks, TheBookDesigner.com blog). We faced […]