In 1999, best-selling author Paulo Coelho, who wrote “The Alchemist,” was failing in Russia. That year he sold only about 1,000 books, and his Russian publisher dropped him. But after he found another publisher, Coelho took a radical step. On his own web site, launched in 1996, he posted a digital Russian copy of “The […]
Book Marketing Commandment 7 of 10 – Experiment to Find What Works
(In the previous article in this series, we discussed the importance of getting sufficient reviews for your book. In this post, we take a look at running experiments to find out what works) If you can see a bandwagon it’s too late to get on it When the Amazon KDP free promo feature became available, […]
How to Have a Successful Book Giveaway
We’d written earlier about GoodReads Giveaways versus Freado Giveaways. The screenshot below shows the Freado side of this story. On Freado, readers win points and use those points to win books through an online auction. Sometimes the bidding reaches a fever pitch with plenty of bids and counter bids. When a reader finally gets the […]
5 Questions with Professional Book Marketer Heather Hart
1. Hi Heather! Thank you for taking the time to do this interview with us. Can you tell us a little about yourself? Thanks, Vikram, it’s an honor to be here. Just to give you a little bit of background about me, in 2008 I started volunteering for several online organizations. In 2009 one of […]
Book Marketing Commandment 6 of 10 – Get Sufficient Reader Reviews.
Your Amazon book page is like a party. If there is nobody there, it means that your party is not happening. If, on the other hand, there are hundreds of reviews – both negative and positive – and spirited discussions around those reviews, it means that there is life there. And a potential reader is […]
Frantiska Oliver has an Awesome Facebook Page
Your Facebook author page (or public profile) is where your potential readers go to learn more about you and your book. More importantly it is where your mavens go for additional content and things to do. As discussed in this article, it is important for you to reach out to your mavens and nurture a […]
Book Marketing Commandment 5 of 10 – Find Your Mavens Before You Find Your Readers.
(Even after you narrow down on your target audience, there are a lot of options for you to market your book. This tyranny of choice can be paralyzing. Should you set up Google ads? Or promote a post on Facebook? Do a book giveaway on Freado or GoodReads? Should you market your book only in […]
Announcing a New and Improved BookBuzzr Experience for Authors
The BookBuzzr book marketing suite offers a number of options to help you market your book. These include flipbook widgets, social media scheduling tools, Amazon reports, giveaway options and more. We’re now making it easier than ever before to access all of these options with a new icon based book marketing home page. Check out […]
Book Marketing Commandment 4 of 10 – Commit Sufficient Resources
(You really understand your target reader. Your book breaks new ground in a way that truly appeals to your reader. And you are convinced that you’ve got a winner. This post deals with the next step – the budgeting of sufficient resources towards the marketing of your book. ) Most authors believe that once you […]
Book Marketing Commandment 3 of 10 – Have a Book Worthy of Marketing
(You’ve honed in on your target audience and you’ve got an idea that is so unique and well positioned that it stretches the boundaries of your genre or invents a completely new genre. The next step is to write a book that justifies all of the effort and money that you are going to invest […]
Reader Test Your Book Before You Market It
As a developer of book marketing technology solutions, our team at BookBuzzr is big on usability testing as defined by Steve Krugg in his book – ‘Don’t Make Me Think’. Any time we build something new, we get hold of three new users to use the product and give us feedback. The process is tedious […]