Guest Expert: Tony Eldridge Marketing, especially book marketing, takes place on two fronts. First, the front that helps us find new readers. Second, the front that helps us keep the readers we already have. Why is it important to keep our current readers? Because they help us spread the word about our book; they buy more […]
TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book
Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how your book author website should […]
TGIF Book Marketing Tips: Your Media Release: What to do? What to do?
Guest Expert: Carolyn Howard-Johnson This will be short and sweet. There are many ways to use a media release. These are the major ones. If your title is unique, you may think of others. Attach a media release to the outside of your media kit with a paper clip. It will tell an editor, producer, […]
Book Marketing Mondays: Top Ten Ways Authors Can Use Twitter
Guest Expert: Dana Lynn Smith Twitter is a great tool for building an author platform and promoting books. Here are some of the top ways authors can benefit from Twittering: 1. Help others by sharing information, while you gain a reputation as an expert. Nonfiction authors can post links to helpful articles, recommend resources, and […]
TGIF Book Marketing Tips: Why (Some) Authors Fail
Guest Expert: Penny C. Sansevieri Sorry for the buzz kill title of this article, but instead of spreading pixie dust as many marketing articles do, I thought I’d take a hard look at the realities of self-defeating behavior and some of the things authors might buy into that will sabotage their careers. Over the years […]
Book Marketing Mondays: EBooks Set Record Sales – Indie Authors Gain Power
Guest Expert: Jo-Anne Vandermeulen THE EBOOK MARKET IS EXPLODING! Even with less than 3 months left, the first 9 months into 2010 shows eBooks TRIPLING wholesale revenues. EBooks set record sales: “eBooks reached an all time record in the book industries at 9% of ALL wholesale book revenues, jumping drastically from the 3% in 2009 […]
TGIF Book Marketing Tips: Writers Get Connected To Build a Solid Author Platform
Guest Expert: Teresa Morrow You love to write. Of course you do, you are a writer. Searching for just the right word and crafting how the words will form to produce the correct sentence to create your story for your book feeds your soul. But in our highly technological world today, just writing a book is […]
Book Marketing Mondays: Important Communication Lessons Learned From The 2010 Midterm Elections
Guest Expert: Tony Eldridge Tomorrow is the mid-term election in the United States. Regardless who your favorite candidate is, there are some great communication lessons authors you can learn by observing what is happening. Some lessons may be worthy to emulate while others may be best to steer clear from. While politics can be divisive, your […]
TGIF Book Marketing Tips: Self Publishing in Baby Steps
Guest Author: Carolyn Watson Dubisch Becoming a publisher was the last thing from my mind when I graduated from The School of Visual Arts in NYC in 1993 with my BFA in illustration in one hand and my children’s book portfolio in the other. I just draw the pictures and the publisher writes the checks, […]
Mid-Week Book Marketing Tips: Kindling Fires up Writers
Guest Author: Ruth Francisco I want to share my experiences with Kindle, and to let everyone know that epublishing is a viable option to waiting around for a traditional publisher. Not only have unknown writers been “discovered” on Kindle and offered traditional DTB (dead tree book) contracts, but established writers are publishing original material to […]
Book Marketing Mondays: Pimp Your Cover
Pimp Your Cover: It Has to Survive “The Glance Test.” Guest Expert: Aggie Villanueva A book cover is an author’s brand. It’s the only initial point of interest, and the first point of purchase. No one will flip it and read your genius summary on the back, if your cover doesn’t convince them to pick […]