Expert: Carolyn Howard-Johnson (Excerpted from the Second Edition of The Frugal Book Promoter) If mobile marketing is new, then QR codes are newer. Or not, depending on how you think about them. They are related to the bar codes we’ve been seeing for decades, so, when you think of them that way, they’re not very […]
Publishing Your Book for Mobile Readers
Guest Expert: Aggie Villanueva There was a time when we only needed to format and publish our book manuscripts in print form and eBook versions for simple e-readers such as the Kindle. That day is gone. If we don’t want to ignore a huge population of readers, we now must think beyond print and electronic […]
5 Free and Easy Ways to Become a Savvy Author
Guest Expert: Dana Lynn Smith As book authors, we need to learn about a number of topics on an ongoing basis: the craft of writing our book topic or genre the publishing business our target audiences how to promote books Here are five free and easy ways to stay up to date and expand your […]
How to be a Chartbuster on the Kindle Store (An Interview With Angela White – Author of The Survivors)
We recently discovered that one of our Author Pro Subscribers had broken into the top 5 on the Kindle store. While these lists change constantly, it is still a moment to savor if you are an indie author. Especially when you notice that your book is ranked ahead of a mega author such as Stephen […]
Book Authors Need Mobile Friendly Websites
Guest Expert: Phyllis Zimbler Miller & Yael K. Miller Whether you have physical books or eBooks, you want your books available to potential readers using their smartphones to surf and buy. According to a recent Pew Research survey, more than 1 in 3 of all U.S. adults owns a smartphone, and 23% use it to […]
Write (and Market) Yourself Into The Future
Guest Expert: Dr Liz Alexander It was one of those “flukes” that completely changes the course of a life. England, 1988. My first book had just been published and I’d mailed a copy to the producer of a new local cable TV channel. She invited me to talk about how I’d parlayed my hobby – […]
10 Tips on Getting Publicity for Your Book
Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media […]
How Authors Can Supercharge Their Marketing Through Games
Expert: James Simpson Books have long been a staple of human entertainment and knowledge. By contrast, games are relatively new to the scene, but they are taking an ever-increasing role in entertainment and even to an extent in knowledge. When you get down to it though, are the two really all that different? Books hold […]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing […]
The Benefits of Community
Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]
What’s an Author Brand?
(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]