Guest Expert: Dr Liz Alexander It was one of those “flukes” that completely changes the course of a life. England, 1988. My first book had just been published and I’d mailed a copy to the producer of a new local cable TV channel. She invited me to talk about how I’d parlayed my hobby – […]
10 Tips on Getting Publicity for Your Book
Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media […]
How to Use the John Locke Principle to Market Your Book Through Games
John Locke has sold a million copies of his various books. He has also written a very useful guide titled “How I Sold 1 Million eBooks in 5 Months” that describes his methods. One of the key principles in the book is the idea of “transfer of loyalty”. While this is a well-known and much […]
How Authors Can Supercharge Their Marketing Through Games
Expert: James Simpson Books have long been a staple of human entertainment and knowledge. By contrast, games are relatively new to the scene, but they are taking an ever-increasing role in entertainment and even to an extent in knowledge. When you get down to it though, are the two really all that different? Books hold […]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing […]
The Benefits of Community
Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]
What’s an Author Brand?
(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]
7 Reasons Why Reviews Sell Books
Guest Expert: Dana Lynn Smith Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide “social proof” that the book is valuable, and help the reader determine if the book is […]
The “Gamification” of Book Marketing and Promotion
As part of my volunteering activities to serve the community, I teach public speaking to 14 year old school children at a local school on Saturday mornings. Sometime ago, one of the challenges I noticed was that students would not applaud and cheer when one of their peers completed a speech on stage. Worse, many […]
Your Name Is Your Brand…
Guest Expert: Lexi Revellian Your Name Is Your Brand… …unless you are JK Rowling, then your brand is also Harry Potter. But that’s only because she hasn’t yet written anything else. So make the most of it. It is said that consumers need to see an item seven times before it registers enough with them […]
7 Steps to Successfully Market Your Book!
Guest Author: Rebecca Hamilton A lot of articles focus on how to market your book once you’ve published. Admittedly, I haven’t gotten there yet. I have some interested publishers, but also an open to the new trend of self-publishing. I’ve started putting thought into marketing early on. In this day and age, whether you go […]