The Benefits of Community

Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]

What’s an Author Brand?

(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]

Your Name Is Your Brand…

Guest Expert: Lexi Revellian Your Name Is Your Brand… …unless you are JK Rowling, then your brand is also Harry Potter. But that’s only because she hasn’t yet written anything else. So make the most of it. It is said that consumers need to see an item seven times before it registers enough with them […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top