Guest Expert: Aggie Villanueva What is an App? Apps are short for mobile application programs that are created to replace internet websites/blogs for smartphone users. Along with the ability to purchase your books/products, apps offer the reader something for free, just as your sites/blogs do on the internet. This gives them a reason to keep […]
A Birds-Eye View of iBooks, iBookstore and iTunesProducer
Expert: Claudia Jackson Dear PC user, if you want to upload your books to the iBookstore, it’s time to find a friend with a MAC (sorry). The intent of this article is to give you a brief overview of the iTunes Producer application that is available free from Apple. iTunes Producer is used to upload […]
How to effectively publish and promote your books to iPad and iPhone owners
Guest Author: Piotr Kowalczyk Users of devices with Apple’s iOS mobile operating system (iPad, iPhone or iPod Touch) are a very attractive group of potential readers. There are two major reasons: 1. iOS is a very versatile system, allowing the author to distribute books via different sets of tools and channels. 2. iOS users are […]
iPad, the New Challenge to Indie Authors
Guest Expert: Joel Friedlander Recently the Museum of Modern Art in New York announced the launch of its MoMa Books app for the iPad. MoMA Books is a free download that allows users to buy the museum’s e-books from inside the app. Only four books are available now, but the museum’s spokesperson Hannah Kim, says […]
Market your Book using Apple’s iLife and iWork
Guest Expert: Kevin Cullis How authors can use Apple technology like the iPad, iPhone, iPod to market their books While I was writing my book I came upon a tele-seminar with Jack Canfield, author of the Chicken Soup series, who stated that 10 percent of an author’s effort is in writing their book, the other 90 […]
Book Marketing in the iWorld (aka The Apple Universe)
Towards the end of 2008, author David Carnoy released an iPhone app of his book – Knife Music. Unfortunately (for Apple), the application was banned on the grounds that the content was too racy and objectionable. This resulted in a firestorm of news articles from major blogs. For example CNET wrote – “In its rejection […]
iPad Drawing Winner Announced
We’re pleased to announce the winner of the iPad drawing. Her name is Sukhpreet Kaur and she is from California. Commenting on her lucky streak, Sukhpreet Kaur said, “Thank You!!!! I’m so excited to get the ipad. I love the game because it’s so simple and I can win the books that I love. Also, […]
How to Avoid Becoming a Book Marketing Dinosaur
The technology landscape and associated opportunities for marketing your book is changing at an unprecedented pace. Online games, mobile marketing, Facebook, Twitter, the Kindle, the iPhone, the iPad and the Android are pushing the boundaries of what is possible when it comes to promoting and marketing your book. As an author, it is important that […]
Will Book Readers Go the Way of Browsers?
In this excellent article – “Amazon Kindle vs. Apple iPad: Could Chris Brogan Be Wrong?” – Joel argues that Amazon’s strategy of trying to dominate the digital book business by offering it’s Kindle platform on a variety of devices is smart but not sufficient. His take is that a variety of reading platforms and ebook […]
Why Seth Godin is Wrong on the Kindle-iPad War
Seth Godin suggests that Amazon bring down the price of the Kindle to $49, strip down features and build market-share. Here’s why I think that this viewpoint can cause more harm than good to Amazon.