Got a 5-Star Amazon Presence?

How to Stand Out on Those Overcrowded Online Shelves Guest Expert: Laurel Marshfield Amazon.com is the world’s largest online bookseller. And if you’re an author with one or more books, it is the one place you most definitely want to be. Getting visibility, though, is no easy task. You are competing with millions of books, […]

Why Reviews in Online Bookstores Matter

Guest Expert: Dana Lynn Smith Reviews and recommendations in online bookstores like Amazon.com and BN.com are a powerful selling tool. Many shoppers read book reviews before making a purchase, and reviews can be the tipping point that causes them to click the Buy button. In fact, a study by the Yale School of Management concluded […]

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