Power Marketing: An Aussie Guide to Business Growth

Business, Money & Investing

By Jennifer Lancaster

Publisher : Lightning Source

ABOUT Jennifer Lancaster

Jennifer Lancaster
Born in 1971, Jennifer Lancaster is an Australian self-published author. She has written Sack Your Financial Planner, How to Kick Bad Spending Habits, and Power Marketing. She works as a freelance copywriter and also helps businesses with marketing.  Her book "Sack Your Financial Pla More...


In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

    ✓    Business Planning
    ✓    Facebook Marketing
    ✓    Video Production tips
    ✓    Sales Conversion and Up-selling
    ✓    Product Marketing
    ✓    Copywriting and Defining a USP
    ✓    Website Essentials
    ✓    SEO
    ✓    Outsourcing

To save you from costly or ineffective advertising, this manual-style book explains how to create a distinct edge through thought leadership. 

Being a freelance copywriter and running a design partnership, I searched for easy and cheap ways to market a business. Firstly I came up with a list "60 Ways to Market a Business" and extended most of those with how-to tips. Then I updated it with some popular tools for marketing and added my own personal copywriting learning.