Trigger Events - how to find your NEXT customer
This book introduces a revolutionary sales paradigm that is fullygrounded in today’s realities. It not only answers these fundamentalquestions (by the way, you can eliminate cold calling altogether) itprovides a salesperson with a set of tools that creates the ability toappear in front of a customer with precise knowledge of the customer?sneeds?at exactly the time (or even before) the needs are realized bythe customer.
You will:
- Discover the Pandora’s Box of lead-generating information
- Overcome the odds against success
- Become aware of the dynamics of the invisible market and how to tap into it
- Understand internal and external trigger events–the key for finding customers
- Learn how to use trigger events to differentiate prospects and to time your presentations
- Know about economic competition and how to leverage that knowledge for increased success