A Business Owner's Guide to Managing Sales People

By Phil Gerber

Business, Money & Investing

Language: English Not Rated (NR)

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Overview Ratings & Reviews

PhilipGerber wrote 'Managing Salespeople: The Business Owner's Guide'expressly for your situation. As a small business owner, you understandhow critical Sales is to your business' survival and success. You alsorealize that the salesperson is the most important employee you willever hire. So how do you go about selecting the right person? What kindof training should you provide to ensure that your salespersontransmits your energy and speaks with your voice? How will you motivatethis most crucial employee?

Ineasy, effective language, 'Managing Salespeople' provides you with thetoolkit you need to create, manage and grow your sales team. The authorwalks you through personally-tested techniques on how to hire andtrain, and manage and motivate, your salespeople. He also teaches youto effectively harness the power of telemarketing.

The Story Behind This Book

Philip Gerber has walked precisely this walk and talked this talk for over forty years. His company, Bottom Line Consultants, has trained salespeople and sales managers for almost two decades. In this book, he condenses his hands-on experience into easy-to-absorb-and-implement lessons that you can immediately use to power your own small business and lead it to healthy, sustainable growth.