Guest Expert: Phyllis Zimbler Miller
One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the tweets about your book.
If on Twitter you have a natural following of people interested in what you write about, you can use tweetbeep.com to let you know when BookBuzzr has tweeted the name of your book. Then you can retweet BookBuzzr’s tweet about your book to your own followers.
This retweeting of someone else tweeting about your book gives you what is known as “social proof.” Someone else thinks your book is worth tweeting about.
And there’s even a place on your BookBuzz book information page to include your Twitter username, which can help your book fans follow you on Twitter.
Let’s talk about starting out effectively on Twitter:
Whether you’re not yet on Twitter or you are on Twitter but not yet understanding how to effectively harness its power, the first place to start is with an effective Twitter profile:
Fill out the Twitter profile as completely as possible, which isn’t time-consuming because the profile is very brief:
- Your real name in the field in setting that says real name (make sure to put a space between your first and last name so that it is easier to search for you on Twitter)
- Username that makes sense for your brand and does NOT have an underline in it
- Headshot of you and not your book cover (do not wear sunglasses or a hat that blocks your eyes and it’s best to smile)
- One hot link to your website or your BookBuzzr page or a social media profile other than Twitter
- Bio that positions your brand (you only get 160 characters)
Warning: Do NOT choose a dark color for the sidebar background. If you do, most people won’t be able to read your profile info.
Next include a couple of tweets (do NOT say “new to Twitter”) that complement your bio info.
Then you can start following a few people in order to get a feel for effective Twitter participation.
One way to find people to follow is to go to http://twitter.com/BookBuzzr and, after following BookBuzzr, click on the lists on the right-hand sidebar and follow some of those people.
If you want more information on setting up an effective Twitter profile, you can download right now my FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3” at www.millermosaicllc.com/power-of-3
And follow me on Twitter – @ZimblerMiller and let me know you read this guest blog post. I’ll follow you back.
Phyllis Zimbler Miller is the author of the novel www.MrsLieutenant.com and has an M.B.A. from The Wharton School and is a co-founder of the social media marketing company www.MillerMosaicPowerMarketing.com You can download her FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3” at www.millermosaicpowerof3.com
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3 thoughts on “TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book”
Fabulous advice! Thank you!
– Jeff Emmerson
Some good points. I teach social media marketing to writers, literary agents, editors, and publishers and have found Twitter to be one of the greatest hurdles. While it’s easy to make the case for using Twitter, and people seem to understand the importance, most, I think, find tweeting to seem really idiotic (as I did when I started). It can take many weeks of cajoling, rationalizing, and review to get people to become regular – which you need to do before you start to see the benefits personally.
I chronicle the progress of one of my social media marketing classes on my blog, Social Marketing Strategies. The series reveals that even after five or six weeks I’m still pushing participants to work more with Twitter.
Thanks Angela for bringing that to our notice, I’ve made the correction. I do tweet about about authors and their books – achievements, book news, etc. A lot of authors get in touch with me when they’ll like to share important news.
We have over 7000 authors, tweeting about all of them in one go would be impossible but we do have another twitter account which we use to promote authors and their books on BookBuzzr regularly – @BookBuzzr_2 and we also share noteworthy BookBuzzr books on our blog.