Guest Expert: Phyllis Zimbler Miller & Yael K. Miller Whether you have physical books or eBooks, you want your books available to potential readers using their smartphones to surf and buy. According to a recent Pew Research survey, more than 1 in 3 of all U.S. adults owns a smartphone, and 23% use it to […]
Write (and Market) Yourself Into The Future
Guest Expert: Dr Liz Alexander It was one of those “flukes” that completely changes the course of a life. England, 1988. My first book had just been published and I’d mailed a copy to the producer of a new local cable TV channel. She invited me to talk about how I’d parlayed my hobby – […]
10 Tips on Getting Publicity for Your Book
Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media […]
How Authors Can Supercharge Their Marketing Through Games
Expert: James Simpson Books have long been a staple of human entertainment and knowledge. By contrast, games are relatively new to the scene, but they are taking an ever-increasing role in entertainment and even to an extent in knowledge. When you get down to it though, are the two really all that different? Books hold […]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing […]
The Benefits of Community
Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]
What’s an Author Brand?
(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]
7 Reasons Why Reviews Sell Books
Guest Expert: Dana Lynn Smith Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide “social proof” that the book is valuable, and help the reader determine if the book is […]
Thinking Outside the Box to Promote Your Book
Guest Expert: Phyllis Zimbler Miller Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out. And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” […]
How to Make a Podcast
The Easiest Way to Podcast for Non-Techies Guest Expert: Shelley Hitz Podcasts are a great way to market your books and podcasts, but how do you get started? In this post, I’m going to share with you how to make a podcast, even if you consider yourself a “non-techie.” In the past, I have used several […]
Getting Started with Video Blogging
Guest Expert: Joel Friedlander My roots in publishing are firmly planted in the print world. Paper made from trees, books bound in boards covered with cloth, signatures sewn together with thread. Books have always been–until recently–very solid physical objects. You can use them as weights, as doorstops, you can throw one (I don’t recommend it) […]