Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media […]
How to Use the John Locke Principle to Market Your Book Through Games
John Locke has sold a million copies of his various books. He has also written a very useful guide titled “How I Sold 1 Million eBooks in 5 Months” that describes his methods. One of the key principles in the book is the idea of “transfer of loyalty”. While this is a well-known and much […]
How Authors Can Supercharge Their Marketing Through Games
Expert: James Simpson Books have long been a staple of human entertainment and knowledge. By contrast, games are relatively new to the scene, but they are taking an ever-increasing role in entertainment and even to an extent in knowledge. When you get down to it though, are the two really all that different? Books hold […]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing […]
Why Good Authors Make Good Game Designers
The Secret to Successful Games is the Secret to Successful Books What is the one attribute that every successful song, Broadway performance, blog post, Hollywood movie, public speech, TV ad, book and YouTube video has in common? While you mull the question, check out this short video. It’s quickly going viral on YouTube and Facebook. […]
The Benefits of Community
Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I […]
What’s an Author Brand?
(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]
7 Reasons Why Reviews Sell Books
Guest Expert: Dana Lynn Smith Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide “social proof” that the book is valuable, and help the reader determine if the book is […]
The “Gamification” of Book Marketing and Promotion
As part of my volunteering activities to serve the community, I teach public speaking to 14 year old school children at a local school on Saturday mornings. Sometime ago, one of the challenges I noticed was that students would not applaud and cheer when one of their peers completed a speech on stage. Worse, many […]
Thinking Outside the Box to Promote Your Book
Guest Expert: Phyllis Zimbler Miller Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out. And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” […]
Best Podcasts for Authors List
Looking for Podcasts for Authors? To help writers and authors find informational and inspirational podcasts about writing, publishing and marketing we are putting together a list of Podcasts for authors. We have categorized the podcasts based on what they are about. Categories – 1. Author Interviews – These are interviews with authors speaking about their […]