Expert: Phyllis Zimbler Miller With over 500 million members worldwide Facebook is a social media giant. And, as such, this is one online place that book authors should definitely be hanging out. First, though, let’s clarify a couple of things because Facebook is very sensitive to misuse of its site. The number one thing to […]
“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan
by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully” We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy still exists and persists: “My […]
iPad Drawing Winner Announced
We’re pleased to announce the winner of the iPad drawing. Her name is Sukhpreet Kaur and she is from California. Commenting on her lucky streak, Sukhpreet Kaur said, “Thank You!!!! I’m so excited to get the ipad. I love the game because it’s so simple and I can win the books that I love. Also, […]
Book Marketing is Not the Same as Sales
Many authors mistakenly think that selling and marketing are the same. They aren’t. You may already know that the book marketing process is broad and includes all of the following: 1. Identifying your target readers 2. Deciding upon a suitable subject, story and style 3. Writing and editing the book 4. Developing a suitable title […]
TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors
Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But […]
Announcing the Winners of the Great BookBuzzr Christmas Giveaway
A few weeks ago, we’d announced a fun little contest for authors. It was called the Great BookBuzzr Christmas Giveaway. Today, we’re pleased to announce the winners of the contest. Winners were picked randomly (using Random.org) from the long list of participating authors. Winners receive a free, 3 month subscription to BookBuzzr Author Pro (valued […]
Market Your Books Like Dr. Dre with Games
Dr. Dre, is a highly successful American record producer, rapper, record executive, and actor. He has recently partnered with Zynga to market his music and brand inside the Mafia wars game. This is yet another sign that social games are emerging as a promotional platform of potential significance. At BookBuzzr, we’ve recognized the importance of […]
Book Marketing Mondays: Building Your Author Platform
Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important to your book promotion success. […]
How to Market Your Book By Sharing Your BookBuzzr Book Widget on Facebook (Part 2)
Last updated – 23rd September, 2014 The first version of the BookBuzzr Widget worked flawlessly with Facebook. You simply clicked on the Facebook icon inside the widget, followed a few prompts and you’d have your book widget appearing on your Facebook profile. The instructions for this were presented in an earlier blog post. Then […]
Indie Authors and Foreign Rights Offerings
This month, we were delighted to know from Shelley Stout , one of our authors, that she has been contacted by foreign rights agents regarding her two novels. Shelley Stout is the author of ‘Radium Halos’ and ‘Celebrities For Breakfast’. We wish her all the very best. But this also got us thinking … Is […]
TGIF Book Marketing Tips: Publicity is FREE: 15 Commandments for Getting In on the Ride
Guest Expert: Carolyn Howard-Johnson An Excerpt from THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the more […]