Mid-Week Book Marketing Tips: Personality Promotion: An Author’s Best Friend

Guest Expert: Laurel Marshfield You’ve heard the numbers. Over a million new books were published last year, in this country alone. The numbers for 2010, when tallied, will be even more daunting. And that’s not including eBooks. So what do these numbers mean for authors? One thing they mean is that, with a million-plus books […]

Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered

Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you combined yourself as both an […]

Mid-Week Book Marketing Tips: 4 Steps to Success with Local Independent Bookstore Signings

Guest Expert: Teresa Morrow Getting the word out about your book takes top priority for most authors. You want to spread the word about your book and doing book signings in your local community can build great buzz for your book. The reading enthusiast in your local community searches for any and all places where they […]

Book Marketing Mondays: Recognize Your Clients/Readers To Show Appreciation

Guest Expert: Tony Eldridge Marketing, especially book marketing, takes place on two fronts. First, the front that helps us find new readers. Second, the front that helps us keep the readers we already have. Why is it important to keep our current readers? Because they help us spread the word about our book; they buy more […]

TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book

Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how your book author website should […]

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