Name your favorite brand of cola. Was that easy? Now, name your tenth favorite brand? If you are like most people, you can just remember 3 or 4 brands in most categories of products. Similarly when it comes to your book, most readers can accommodate just a few books in each of their preferred genres. […]
Book Marketing Commandment 1 of 10 – Know Your Reader
It was 1996. A single mother had written a children’s book and a struggling agent had taken her on as a client. Twelve publishing houses had rejected the manuscript. The chairman of the thirteenth publishing house took home a sample chapter of the book but instead of settling down with it himself, handed it to […]
The Ten Commandments of Book Marketing
Three years ago, we wrote a blog series titled ‘The Seven Book Marketing Mistakes that Authors Make‘. Since then, thousands of other authors have joined the BookBuzzr community and we’ve had a rich opportunity to learn from the experiences of these authors. Based on what we’ve learned we’ve decided to start a new series of […]
The Problem With GoodReads Book Giveaways – Adverse Selection
If you are an author, it’s really easy to giveaway your book on GoodReads. Just fill out a simple form and you’re all set. If you are a reader, it’s even easier to enter into the contest. Simply click on the “Enter to Win” button and you will have a chance to win the book. […]
Treat Your Book Marketing Like a Science Experiment
(Note: This post is inspired by the Lean Startup Movement pioneered by Eric Ries) When it comes to marketing your book, you face problems that are similar to what a scientist faces. Both you and the scientist struggle with uncertainty. Both of you don’t know which of your actions will give you the results that […]
Are You Making These 3 Mistakes While Launching Your Book?
A book launch is, in many ways, like a rocket launch. It requires planning, scheduling, cooperation with a number of other people and timing. This blog post outlines 3 mistakes that authors are likely to make when launching their book. Make sure that you avoid them. 1. Not having a clear objective for the launch […]
Book Review – Building Your Fan Base by Duolit
In a short period of time, Toni and Shannon have established themselves in the center of the book marketing universe. Their email newsletter, their blog content and their helpful attitude have all combined to create a growing following. ‘Building Your Fanbase’ builds on their core idea of ‘reader-centered marketing’ and offers a number of tips […]
5 Questions with Kindle Marketing Expert Jay Thomas
1. Hi Jay. Thanks for taking the time to do this interview. Can you tell us a little about yourself and your books? When I graduated with a degree in Liberal Arts from Gettysburg College in the early ‘80’s, the last profession I thought I would find myself in would be authoring books. I was […]
“Kick Ass” Book Marketing Tips from Amazon #1 Best Selling Author Gunnar Fox
We recently had a chance to talk to Gunnar Fox who has written two #1 Best-Selling books on Amazon for the college market. His latest book – Kick Ass in College: A Guerrilla Guide to College Success – teaches students an easy-to-follow system for college success. Gunnar’s teaching style is fun and funny – but […]
Book Review – How to Get Five Figure Downloads – Best Places to Promote Your #Kindle Book
J. Patrick Thomas is a four-time cancer survivor who wrote a book titled ‘A Call to Faith‘. The book became an Amazon best seller in part because of Patrick’s intelligent use of the Amazon Select’s 5 Free Days Promotion feature. Using the ideas and resources outlined in this book, Patrick was able to get five figure […]
7 Resources to Help With Your #KDP #Free Days Promotions
Many BookBuzzr authors have been experimenting with the KDP Select 5 Free Days Program where you giveaway your book free for 5 days during a 90 day period. Now, just giving your book away may not be enough to get thousands of people to download your book since there are over 3,000 books being given away […]